Name: Maximise Your Marketing Impact at IBC2025: Leverage Free Support & Explore Sponsorship Opportunities
Uploaded: 2025-05-20T14:30:03.250Z
Duration: 48 min 5 s
Description: Maximise Your Marketing Impact at IBC2025: Leverage Free Support & Explore Sponsorship Opportunities

Transcript for "Maximise Your Marketing Impact at IBC2025: Leverage Free Support & Explore Sponsorship Opportunities": Good afternoon, and welcome to today's webinar on how to maximize your credit IBC2025. Today's presentation will include, five people from IBC. We'll have Ayse and Alex from our marketing team who'll give an overview on everything you can do to enhance your time at IBC via the a zone. I'll be giving an overview of any opportunities around sponsorship to, help with brand awareness, lead generation for leadership. Candice will give an overview of our Calptello platform. And last but not least, Tony from Map Your Show will talk to you about how you can get the most out of your, Map Your Show platform. So we are recording this webinar today. So this will be available on demand so you can share this with your team or refer back to any of the points we talked today. We will be having a session at the end of the presentations where we'll answer any questions. So please do use the chat box to ask any questions about, any of the presentations. So without further ado, I shall pass the, controls over to marketing, and I will talk you through, the marketing presentation. Good afternoon, everyone, and welcome to our, webinar this afternoon. My name is Ayse, and I'm the senior marketing manager of IBC. And I'll be passing my colleague, Alex Rahneva, over shortly as well. She is the senior senior digital and data marketing executive within the marketing department. So we're here today to give you a quick update on what we're doing to help you guys, get the most out of your marketing opportunities here at IBC and also to help you get the most out of of, you know, our promotion, our free promotions. And also, we wanna work closely with you to get those visitors to your stand in September. So just to give a quick overview, you can see here, on diagram, we have we we work on a multichannel marketing campaign to drive visitors to your stand. It's a really exciting time for us at the moment, IBC, because we've launched registration last week, and we're in the thick of it now, you know, doing all of our marketing, to get those visitors to register and hopefully attend IBC in September. So we will work closely with you guys as well to make sure that those visitors, once they're at the show, will then come and visit you at your stand as well. So at the marketing department, we provide, exhibitor support to all of our exhibitors throughout the year, and we are here for you, to work with you in the lead up to the show to ensure you get the most out of your IBC experience. So on this diagram, you can see all of the different channels that we work with you guys on, to ensure that you're getting the most of the out of your marketing, opportunities or your free marketing opportunities here at IBC. So email, we will be kicking off our weekly, well, it's biweekly, insider from June 1. Hopefully, many of you would have seen that last year. It would have come around to to all of your inboxes. It's a really useful, email that's sent around to all of our exhibitors with real key information about the show, about marketing activities, about initiatives. So please do look out for that email. It will come around on Friday biweekly, and, like I said, the first one will kick off in the June. So do look out for that. The e zone, you would have received logins to your e zone, and, hopefully, you've had a look around and you you'll use your e zone on a daily basis. You'll see lots of information there within the marketing and PR section about opportunities, again, which I'm gonna talk you through in a moment. But, also, you would have received an email about registration launching. So, hopefully, you'll be going in and registering personnel as well. So please do do do do that as well. Social media, you'll see lots of social media activity from us. If there's anyone in particular that you'd like us to shout about or any particular clients that you'd like us to tag in our post or anything, and this will sort of tie you with the new product launches, which I'll talk about, in a little while, then, obviously, please do let us know. Exhibitor codes and exhibitor competition, that's something that you all all of our existing exhibitors should know about. But, again, I'm gonna talk about that in a moment as well because it's really key and important. PR and comms, we have a number of different, initiatives within our PR area, so it's all free. You know? So we offer you guys free PR, so please make sure you get the most of that, and I'll talk you through, what those opportunities are in a moment. And webinars, obviously, you're here on our webinar, as part of our workshop series. They're really important webinars, and they're really useful, and they're free. So please do make sure you tune in, every month when you can. So just to give you a quick update then on these exhibit codes and marketing toolkit, which I've been talking about, we've we've made it once again really easy for you to promote your participation at the show, to maximize the traffic to your stand and get the most out of the show this year. So as I've mentioned, within your e zone, you'll find the marketing toolkits, and here you can download IBC2025 logos, social cards, banners, adverts, and all different kind of assets, in different sizes. And then you can then easily go in and edit them, so you they've they've got your customer code and your stand location, and then you're really then good to start sharing those across with your network. Now why these codes are so important is the fact that, every every person that you send that or every client that you send that invite to that's got that code, you can then track that and you'll basically then receive a lead, through that invite. So it's really, really important, that you use those assets and you push those customer codes out as much as you can, and we we're gonna be running a competition to incentivize you as well to use those. But as I said, you know, even though registration is free at the moment, it will become there will be a cost involved at the August, once the early bird has closed. So at that point, you'll you'll have to pay to register. But it's not just about the free aspect of it. Like I said, every person that gets that invite through yourself, that's a lead then to you. So it's kind of like a no brainer really that you would you would wanna use those codes. And, also, the more visitor registrations, you drive using your code, the more people you're gonna get to your stand. So it's really quite as simple as that. As a as a marketing team, we do everything we can to get the visitors through the doors, but then we need to work with you and and we need your help to get those people to your stand. So these exhibitor codes are really, really important. So I'm just gonna pass you over to Alex now who actually works on these codes and all of the marketing assets within the toolkit. And she's just gonna give you a quick update, as to what she's been working on and what to look forward to. Yes. Hello. As Ayse said, I'm Alex, and I'm part of the marketing department. And I will be working on the exhibitor code assets. So as Ayse highlighted, the exhibitor code assets are important for us, but they're very important for you as well because they will ensure that you track anybody who's interested in visiting your stand and communicating with you potentially leading to business. Very much like last year, we will be launching the, exhibitor code assets towards the May, which is now. So by next week, your key account manager will be in contact with you to share those. The exhibitor code assets will include your, exhibitor company name, your stand number, and your exhibitor code. And they will be in sizes that are best used for social media because this will allow us and you to also track the performance of said, assets. They will be with you, as I said, closer to the beginning of next week, via an email from your key accounts manager. The assets themselves will be provided to you via link. So it's a unique link that you can click on and choose what size works better for you in terms of social media, be it a LinkedIn size or an Instagram size. And then you'll be able to post them using suggested copy from us or, of course, your own copy if you'd like to promote a specific part of your business. Once again, they will be with you towards the beginning of next week, via your key account manager via email with instructions on how to use them. But, of course, if you have any questions, don't be afraid to reply to that email, and we will get in touch with you. If there are also any changes that you'd like made to the assets in terms of your company name, your stand number, reply to that email, and we'll be able to fix those pretty quickly for you. I will now pass you back to Ayse to go through all of the actual benefits of the exhibitor code in more detail. Thanks, Alex. So, hopefully, that's clear in terms of your marketing toolkits and all of your assets and your social assets. As Alex said, you'll receive those, via email from your care account managers next week, so do look out for those. And those assets, we, you know, we work to create those for your benefits and to make life easy for you guys. So please, you know, take advantage of those, get them out on social, etcetera. And, again, just to, just to, reiterate what I've I've just mentioned, the benefits of using your codes are that, you know, every single, invite that you send and you receive the data, it's a lead, of anyone who registers using that code. So it's really, really key that you do use them. And you'll be able to see here I'm sorry. I know it's quite a small, screenshot, but all of your leads will show up in your e zone, in your personalized, e zone. So, you know, you you'll be able to track, how many of your clients are actually using those and registering with those. So that's a little bit about the codes. Now we go on to the lead generation challenge, which we, are launching again this year. We ran it last year, and it was really successful. And we just obviously wanna reward, particularly the exhibits coordinators for all of their efforts in driving those registrations and using those codes. So here you can just see a a couple of the clients that, really got behind the competition last year, Am Great Europe, Rydell, Vizzati, ARRI, and they all delivered over a hundred visitor registrations, in 2024 using the code. And on average here, you can see each exhibitor received 243 scans on their stand, as measured through the lead retrieval system. So it's really, really key that you do use those, codes. And as I mentioned, we've launched the challenge, the lead generation challenge for this year. And this competition, again, we can be offering Apple watches to each of the winners. So, you know, please please do take part in this competition, and all the while, you'll be gaining an val valuable attendee data and boosting booth traffic and enhancing sales conversions as well. So here's how it works. There'll be three categories for the small stands, medium, and large stands. Each, we're encouraging attendees to register using the your unique customer code. So that's obviously the code that you'll find in the e zone. And the exhibitor in each category, the most registrations wins an Apple Watch. It's really quite simple as that. So do look out for further information on that, particularly in the weekly insider that will be coming out, as I said, at the June. So there'll be lots of information on there. You can also find some information on the website, under IBC2025 exhibitor challenge, under exhibit exhibition, and you'll also be seeing, a weekly update on the leaderboard. So, obviously, look out to see if your name is on there. The competition closes on Monday, the fifteenth September, and we'll announce winners the week after that, so just after the show. So do look out for that. Just to give you a quick update again on PR as I've mentioned, so we have a lot of, PR opportunities, free PR opportunities for all of our exhibitors. We give you the chance to promote all of your new exhibitor product launches products and launches through our marketing campaign. So within your e zone, you'll find the PR and comm section. And here, you'll be invited to upload details of your new products, which you'll plan to launch at the show and also any any other new, you know, new things that you wanna talk about. Just put it all in there. There's also in there's also a page on the website where you can upload those details as well, but it's probably easier if you just go to Ayse and you'll see all the information there anyway. So please do take advantage of that. And then what we do with that information is then basically promote it for you. So we'll then put it on the website. We'll push it out in our social channels, and yeah. So it's really free PR for you guys. You also have the opportunity to hold your IBC press conference again at the show this year, and that'll be located in the IBC media center again on the Friday and Saturday of the show. Last year, we launched the virtual press office, which was really successful. So I'm gonna be doing that again this year. And this is, again, free PR for you. So you've got the opportunity to upload your free your press kits containing press releases, images, case studies, etcetera. And you'll receive a link via email next week on that, so do an account for that. And, again, once you send us all of that information, we then share that with, with our press with our with our PR agency, sorry, who then in turn share it with the press, and, you'll be able to reach IBC attended media and also journalists from around the globe interested in your news. So definitely do take advantage of that and look out for information on that as well, next week. So we've got three months really to work with you to make sure that we, you know, we're getting as much of that information out there to the press and to journalists as well. So upload all of your information into that press office, and then we'll share it with, with with the press. And then just to wrap up here, the best stand design awards, we once again, we'll be holding that again again this year. That will be for all IBC exhibitors, and they are really there to encourage and celebrate effective, meaningful, and, stand designs for all of the benefit for all of the exhibitors and visitors. So there's four awards given, small stand, mid stand, larger, and innovation award. So, again, look out for some information on that over the next week or two, and there'll be, some information on the website as well, for those of you who are interested in that. So thank you very much for your time. I'm gonna now pass you over to Ben, who's gonna talk to you about sponsorship and some other updates on sales. Thanks. Thank you, Ayse. Yeah. Some really, useful insights in there from from how you can get the most out of your market at IBC. So, as I actually mentioned, I work on the sales and business development team. I'm gonna give a run for you of, sponsorship opportunities for for this year's, IBC. So when we're putting together all of these different product ideas, we we have in the back of our minds what they would deliver for the sponsor during IBC, and we see this as a really four main, holistic objects objectives if you like, which is lead generation for leadership, driving traffic to your exhibitor booth, and also brand awareness, during the show. The first product, which is new for 2025, and hopefully you've seen some of the the marketing messaging we've been sending out, is our IBC Connect platform. So, essentially, this is a guaranteed face to face meeting platform that we can organize during IBC. It works by us working closely with the sponsor to understand what's the target customers that you're looking to attract are based on, the business vertical, based on demographic, based on geographic location. And we can put together an outreach program in order to connect you with those visitors during IBC. As we can either bring these to your booth to have those one to one meetings, we have some, meeting spaces built in Hall 14 in case you wanted a bit more of a private area. But this can really help you with, attracting new clients, and the company we're working with are very versed in doing this. They they work with the GSMA and Mobile World Congress. So this is a platform that works, particularly well. So obviously new and exciting for those, sort of full objectives I mentioned, at the start. Connected to this is our roundtable offerings. So we we actually launched these at IBC twenty twenty four and had a couple during the show, which was quite successful. But, we've relaunched them in 2025 with our new IBC Connect team to help generate that audience, but it basically means that we can, organize a intimate, roundtable event during IBC or throughout the year. We aim to attract eight to 10 people based on your requirements and based on your, demographics you're looking for. And then within that roundtable, scenario, there can be a a a discussion about any topic that you would like. And then whatever we talk about will then be written up as an editorial piece on our IBC365 platform. Aside from that, we've also launched a number of editorially led round tables. And to the right of the slide, you can see some of the topics that we've, we've planned for this year. We launched the Exploring Advances in AI based Personalization during Anybody, which was really, really well received. And we're planning to have two more at IBC, which is the future of immersive and also finding AI's feet in the media production supply chain. So, essentially, if you're looking for something that's quite intimate and can connect you with some senior contacts, around a piece of content, then a roundtable could help you achieve that, either a bespoke topic or a topic that IBC has put together. The showcase feature is returning. I believe this is the fourth year we've had this, as a feature now. It'll again be in Hall 8. We moved it to Hall 8 in 2024, and it was, it was it was well received there, very successful. Again, it's a 02/1940 seat capacity purpose built theater, and it's essentially a pay to play. So as a sponsor, you'll get to have a twenty minute or forty minute session as part of that stage, and then our content team would work very closely with you to put that together, whether that be a panel discussion, an end user presentation, fireside chat. There's a number of ways we can spin this. And then the marketing team will build a marketing campaign around that to drive an audience to that session. We scan everybody who enters the stage as well. So this would also give you some to watch below in the form of leads. So although it's not like IBC Connect and it's giving you face to face meetings, it is providing you with some, list of names that you could follow-up after IBC, for for your sales team to follow-up on the discussions that you've had. We no longer have any innovation stage this year, so what we've done is we've launched two tiers as part of this stage. We've got a forty minute session, which is a premium price of 30 k, but you do get a lot of, attendance to those sessions. And we have a twenty minute session that we do at 15 k. Both come with all the marketing and content support around that, but we've now got two different tiers, on the showcase theater to choose from. A big push for IBC this year is our future Tech Hall, which is gonna be in Hall 14. So you may remember Hall 14 came back last year, and we have our AI Tech Zone in there, which is extremely popular. So we're having this hall again, but it's gonna have a a a growth in focus around any future looking technology from the media entertainment space. So the hall consists of some exhibitor zones, including the AI Tech Zone, which is, which is even larger than last year, which is quite exciting. We're gonna have a hack fest, which is sponsored by Google. We've got two future tech stages, in the hall. To speak on those stages, you will need to be an exhibitor in that hall, but I'll explain more in a moment on that. We have some networking lounges within that. We have the IBC accelerator, which goes from strength to strength each year and essentially looks at challenges within our industry, how we can fix those by working together with vendors, technology, and then presenting the findings during the show. And last but not least, we're gonna have an area of focus on virtual production, on one of the stages there. So this presentation is mainly about sponsorship, but I thought it'd be worthwhile just explaining, how the sound space works in a hall. So we have essentially four stand types. We have a pod and a six and twelve feature shelf, which are all turnkey solutions. So theoretically, you can just turn up and the, booth are built there for you. And then there's an option of taking, space only, which is taking the space off the floor plan and building your own own booth within that. But what's unique to this hall is that each space comes from a compulsory marketing package. So the basic or bronze level, that gives you some promotion around our three six five platform and some inclusion in our daily and e daily, which is our sort of content platform. But as you go further up the tiers, we'd start to include things like, a speaker session, on the stage. We can also include you in our meeting programs, essentially, IBC connects as some guaranteed face to face meetings, and the platinum gives you an exclusive session. And these sessions will all take place on the stages within the, Future Technology Hall. We also have a number of sponsorship opportunities in there. So the platinum will be sort of heavily brand branded around the area. Last year, we had AWS doing this. Gold would be Dell Technologies. We have the opportunity for a stage sponsor on on either the stages. One is so far sponsored by by Microsoft, so one's available. And then we have the networking hub, which will have a number of different options to have networking events at the end of each day or even during the lunchtime to sort of create that buzz and excitement a bit in in the home. And I mentioned earlier the virtual production feature, we're gonna have some sessions on one of the stages about virtual production. The commercial model is that, as the gold package, you get a five minute pitch plus some promotion and editorial content around that. Or the more premium package, which is the platinum. That will give you everything that the gold has, but also inclusion in the virtual production roundtable, which is taking place on the, September. So you get a bit of extra collateral if you go for the more premium one. The IBC daily and e daily, which has been around for many years, it's our official paper to IBC, and we hand out the pre publication on each day of the show to all attendees as they as they enter. And this is also supported by an e daily, which is sent out to all pre pre registered attendees of the show from around July time. The news and content from this reports on news and developments for the show, so you'll read about what's gonna happen in the conference, what you expect to see at the show. But, also, it's a really good platform for any press releases from our many exhibitors. So I actually mentioned, the editorial piece in submitting these articles. This is one of the platforms where they can be included. The commercial model is to run adverts within the daily. So if you want some brand awareness and way to drive traffic to your stand, we can look at taking adverts as part of that. And should you decide to do so, then we can also include some guaranteed editorial in the form of opinion piece as well, which is usually around 400 words and gives you a chance to talk about how you're involved in the industry and how you see the industry evolving from your sort of sector of immediate entertainment. Our IBC365 platform is our, online content platform that connects visitors and exhibitors all year round. We have an average of over just a 5,000 subscribers. There's a number of ways to be involved in the platform via banners, editorial content, sponsored content, e newsletters. And what we've also tried to do is we tried to have some bundled packages, which you can see on your screen, which will give you an element of all of those factors. You'll get some banners. You'll get some guaranteed, editorial in a bundled package. We do tend to see the website gets more traction as we get close to the show. So sort of June, July, August, September is when we see an increase in people on the website. So that really seems an optimum time to be taking advantage of some of these, options. So, let us know if that's something of interest. Branding and signage around the exhibition, I'm sure everyone is very familiar with. We have a document that has approximately a 40 pages of different signage ideas, which I'm not gonna run through you all today. You'll be pleased to know. But I do wanna highlight that, you know, regardless of your budget, we do have a number of different ways, for you to do this. There's two images on your screen, which are the more sort of top end ideas. We've got the Roth signage, which was on the visitor, desk just outside Hall 8, which was very effective. And then below that, we've got the big wrap around Hall 12, which last year, Atomos had, the year before, LTS had really prime piece of, commercial real estate. But we have a number of other options that suit all budgets. For example, the top left, we've got floor stickers. They start at $3.06 50 for 10 small floor stickers, which I think are very effective to direct audience through to your stand. On the top right, we've got a pillar map, is outside Hall 8 in this example, so a very nice place to sort of capture people's attention as they walk into halls. The bottom left is a tower that we locate outside the Rhine, very useful for people entering the exhibition. It's a direct traffic through to your stand. And then the bottom right, we have a hall banner, which is really useful to hang in the halls. And on this example, if you took that, you'd get the, you get exclusivity in that hall of of six banners. So it's a really nice way of sort of highlighting to further visitors in the hall that you're exhibiting in there or even in other halls to dive and bridge the hall you're in. And last but not least, we have the show planner tool, which is Map Your Show. So, essentially, as an exhibitor, you will get a basic listing between our website, but there's an option for you to upgrade and to get more benefits and essentially more meetings prior to the show. I'm gonna leave most of this for Tony to talk about because he's our expert expert and joining the call for this, but it's also, another element you can consider as part of your, sponsorship and marketing mix. So I'm now gonna hand you over to Candice who's gonna talk you through, CapTel in a bit more detail. Thank you very much, Ben. So we are very excited to be joining the IBC team again this year as your lead capture provider, and the sales for ordering your lead capture are open. And just to give you an idea of a few new things that we are of offering this year is we have new packages for the team to add all of their licenses, so they can have their lead capture with them throughout the entire event. We also have the reverse lead capture so you can have your custom branded QR codes that can go to your calendar, go to all the different locations, maybe to download information as well. We also have the self-service kiosk stands that if you are looking for those as well as any of the tablets hardware that is available, and then the digital gamification. So all of those, and there's really nice packages that are available for you. But the biggest piece that we do have this year is that for our exhibitors that are trying to manage all of their meetings on-site and get people to book those meetings with them ahead of time because you have multiple meeting rooms within your booth or different places. We do have the meeting management platform that we have launched this year and all of that is available to order within the e zone. So as you are looking to go in and kind of start building out how you're going to capture all of your leads this year, you will log in to the e zone, and then you're going to navigate to the lead capture section. Within here, you can go in and begin customizing your form, access all of your training and education materials, place your order. This is also where you will find all the details on your leads and all of your reporting. So when you're ready to place that order, you will go in and click on the order button, and you will choose your licensing options. If you have a Content Everywhere or you have lead capture provided in your kit, you will automatically see that in your shopping cart. What is new this year for all of our exhibitors that have that is if you do have included licenses and you would like to have the mobile devices, you do need to select and add those to your cart as well. Okay? Then we also, this year, are offering some different packages. So things like no leave left behind, which is really exciting or some of the our most popular products that we've combined together, and you will save an additional, you know, at least a minimum of additional 10% on those packages. As I'm talking about some of the pricing, please note that all of the early bird pricing ends June 30. So you wanna make sure that you go in and capture all of that as soon as possible. Wanted to just kinda point out a few things that if you can go in and start as of June or excuse me, July 15, you'll be able to go in and start building out that custom form. So that way, it is really designed to meet your needs on-site, so you're asking all of the proper questions. So you're getting that valuable lead data rather than just just scanning the badge, pulling that information in. You can really add all of that actionable data for post event as well. If you do require, any type of special consents because GDPR is very important that we're making sure that we're protecting not only the PII, but we're also ensuring that we are getting, approval from that attendee. You can add in things like just a checkbox for a consent statement, but you can also add in something that if you do need to capture signatures, you can capture and store all of that information as well. This year, we also have, all of our integrations available. So we do have the Salesforce, HubSpot, Marketo, and, Microsoft Dynamics integrations. So that way, if you don't wanna have to download and upload spreadsheets, you can actually automatically have all of that data pushed right back into your CRM or marketing automation platform. Just it's always important. Wanna make sure everyone realizes the security that is behind Captello as the lead capture provider so you feel very secure in that information. As well as within the app and on the portal, you can always click on our support button. And those that dedicated team is there 24 by seven, three hundred and 60 five days a year. So don't hesitate to reach out to them. We also have a special support line that if you have any questions, you can reach out directly to idcsupport@patello.com. They will be more than happy to help you. As well as if you have questions on packages, you need something a little bit more unique than what's found on the on the portal, please have no don't hesitate to reach out to us, and, you can do that at ibcorders@captello.com, and that will go directly into my team. Perfect. And with that, it is my pleasure to introduce Tony, and he will walk you through the Map Your Show offerings. Thanks, Candy. Appreciate it. As Ben mentioned, Map Your Show, this is, I think, our second year back as partners, with IBC. So what we do is we're the official partner for the online exhibitor directory and floor plan as you see the slide here. So any content that you wanna put up under your profile, this is how you're gonna do that. And that's gonna be through the e zone under profile management. That will both appear under your profile on the directory And then that transfers to the floor plan so they can see the attendees can see the same information on your stand when they see that. And then once again, that'll transfer over to the mobile app. So you're gonna upload your content through the e zone under profile management. That will take you to what we call an exhibitor resource center. And then from there, once that's uploaded, like I said, attendees will see that throughout the process. So the directory, the floor plan, and mobile app. So what happens here is when attendees plan their show, they use a planner. They're automatically registered with the planner when they do register for the show, essentially. So what really they're going to do, obviously, is plan their show And what takes place here, you're seeing these two images. Basically, are are the two ways the attendees are going to search for you. The main, really, two ways they're searching on the website and the mobile app are going to be through a keyword search, which is important. I'll show you how to show up in those keyword search results, and then a category search. From there, I think Ben had the same slide up. These are all the options. I'm gonna focus right now on the standard listing because everyone does have a standard or or basic profile. Essentially, that's going to include, company name, logo, and then it's gonna be a description and then your product categories. Like I said, the description is very important to update as soon as possible, just because, you know, attendees are already starting to utilize the directory and floor plan. So what's happening here? Basically, when they do a keyword search, it'll pull from that description or the about us. Another thing that's very important is probably the most popular way attendee search are going to be through, the product categories. Just because it's easy for attendees, it's already prepopulated, etcetera. So above standard, there's also other options we're gonna go over. The next step up is silver. All these options build on each other. So, basically, the more you go up, the more content you're going to be able to add. So silver gives you different options including images, press releases, you can add brochures, links out to videos, what's happening at your booth. There's a lot of content you can add with Silver. And then the main thing that does is it gives you access to your leads that come through the website and the mobile app. That's gonna differentiate between the leads, you know, that have been discussed previously, in the presentation. These leads are generated when if I'm an attendee, I go through the the option here of searching, and then all of a sudden, I can actually find those exhibitors, add them to my planner, and then I can opt in to share my info. And those leads would include their name, contact, email address, company, and then title. But they have to opt in to share their info with you, So it does fall under the GDPR rules and regulations. So when you do have those leads, you can access them and do what you want with them. Reach out to those attendees immediately or a lot of people will use it and export it to Excel for a mailing list. Next step up is gold. The major difference between silver and gold I'm gonna show you here too is more content. So now you get to add images and videos, but the main thing with gold, it gives you an advantage. It puts you up as a featured exhibitor. So this is when you're searched. Anytime you're searched, instead of appearing alphabetically, it bumps you to the very top of the list. And then finally, you have platinum. Platinum gives you over 40 piece of content, and then it promotes you on the homepage of the directory, and the floor plan. So it'll pull whatever you post first and put that on the directory home page as a product spotlight. IBC does a great job of of adding things into these options as well. So for gold, you're part of a content email that'll be sent out to attendees. And then for platinum, you do receive one license from CapTelo. Here's examples of the online search and why it's important. This is a good example of going from basic to adding more content. Essentially, it's been a redesign of a of a microsite. So if I would click into brainstorm you're seeing here, I would be able to see any and all content that they're able to, to provide and they upload. Same thing with the floor plan. If I go to the floor plan first, click on their information, I can still see what has been added on the right hand side. And then once again, same for the mobile app. So here are some exclusive options after you upgrade the gold or platinum. All these options will include or they have to you have to upgrade the gold first in order to participate. So you can sponsor categories. If you're sponsoring a category, that's exclusive. So any category sponsor, you're the first exhibitor the attendee will see, and then you'll have a banner on that category. Like I said, these are exclusive, so they're first come first serve. And keep in mind, these banners actually will transfer over to the mobile app during the search. Hall banners, I mean, there's plenty of those available. I think I showed you an example of one that's up there now. And like I said, these will transfer over to, the mobile app as well. And then finally, you have the exclusive directory banner. So whenever anyone searches, that is exclusive to whoever, decides to purchase that. Like I said, all these will include the gold package as well, so you'll have content you can add along with the banners. And then finally, we have the the mobile app. Like I said, all your content goes over to mobile no matter what, so attendees will see the same same information regardless of what you post. The overall app is gonna include everything in here. So you have the splash screen, so whenever anyone opens the app, they're gonna see your logo, they're gonna see you're the official sponsor. You're also going to get a rotating banner on the app. I believe those rotate every, six seconds and there's a a limit of four in there. But that does include the overall sponsorship if you purchase that. And then finally, you have a push notification. Essentially, push notifications, you get to pick the time and day you wanna send the notification out to all attendees that download the app. Now this is good for things that are happening at your stand, parties, events. You can use it for speaking engagements, etcetera, to get people to your stand at a certain time. So all these options are available. You can find those options in the e zone under profile management along with my contact information too. Before we leave today, I just wanna go over the the results. We obviously track all these results. You're tracking those through, the exhibitor resource center. You have your own results. So these are the results we had from last year. The amazing results here. Even the even the average views for a basic or standard listing is still pretty high. So 344 people on average click on, a standard listing. Silver bumps you up to almost double and then finally, gold and platinum is where you're really gonna get the most return, over 2,600 for gold and 2,800, for platinum. That's because with both of those, you have maximum exposure. You're bumping up to the very top of the list and then the more content you have on the directory and the floor plan, the more times you're gonna show up, you know, in all these search results. So like I said, if you have any questions, feel free to reach out to me. My contact info, is, like I said, is in your profile management section in the e zone and that'll take you directly to the exhibitor resource center. So with questions, I'll have Ben, you know, take those and wrap this up. Thank you, Tony. Really useful insight. Hopefully, there's some, useful information to see the benefits of, for for manual show. But, as promised, we've got some some time now for questions. We have been answering as we can for the chat, but let's just see which ones we're missing. Zana, you asked about, sending through the IBC Connect, which I'll do after this call. No problem at all. We've also got another question about CapTelo, so I'm gonna hand that one over to Candice to answer if I can, please. Awesome. Yes. Thank you. And that's a great question. So, you know, as a best in class technology and a best in class event, we have partnered with you know, we were chosen and partnered by IVC because of our really strong focus on PII, and that is one of IVC's really strong focuses as well. They wanna protect not only the all of their exhibitor data, but also their attendee data. So one of the things is that when you scan the badges, what you will see immediately in the Captello app is the information that is seen on that badge. In the background, when you log in to the admin portal and you can have that admin portal open at any time, and that's what you go through via the e zone. You can see all of that live data information. But one important piece that we do offer within Captello so you don't miss any leads is that because we are capturing that email address is you can send out emails directly to that person automatically. So you can build those out ahead of time within the app or you can even type and add those. And so if you have questions on that, don't hesitate to reach out to me so that way we can make sure you're not missing any of those leads or you don't feel like you're not able to see everything. So we can address all of that. We also, in the e zone, have a really great training document that is the exhibitor kit, and all of that information is in there as well. So that way, it'll make that transition just a little bit easier this year for you. We are also kind of investigating a couple of other features that IBC is testing, and as soon as we make some decisions on that, we'll announce those as well. And then you did have a question on the time zone piece as well. That is something that, we have actually updated and changed based on some of the feedback. We had actually updated that before the event was even over. So that way, you can export all of your leads based on the local time zone or you can export those based on whichever time zone that you would like to do that in. So you have those choices and those options. But don't hesitate to reach out to either myself or, ibcsupport@captello.com, and they'll be happy to help you with all of that as well. Thank you, Candy. So if that answers your, questions, Oliver. As Sandy's mentioned, email if there's any further questions on that. We've got one from Lianne here. What's the benefits for exhibitors that both come with a price tag attached? We used to have a session on what committed exhibitors get as part of an exhibitor. I I I think I'll pass it over to Ayse. I think a lot of what we there are a number of, elements that you do get as part of your package, which marketing covered at the start. But, just to add to that as well, one of the things I mentioned was the IBC Daily. There there is a cost to advertising the daily, but as an exhibitor, you can still submit any press releases and articles about your products and services for, inclusion within the daily. So that's one thing. But I'll pass back over to Ayse for May just to, again, reiterate some of the other marketing benefits you do get. Thanks, Ben. And thanks, Leanne, for your question. Yes. So as Ben said, all of the, all of the features that I mentioned at the beginning of my presentation, they're all free. So the PR opportunities, you know, that's all free, PR for all of our exhibitors. So all, you know, all we we need from you is the information. So as I mentioned, if you go into the EASO, you'll see a marketing and PR section, and there you can upload your, your new product launches. You can you can upload any any information really about your stand, about what you're gonna have on your stand, any any of the any of the products that you're gonna have featured there and so forth. Put put that all in there, and then we then use that information then to promote it for you guys. So then, like I said, we'll then push it on social. We'll put it up on our website. We'll use it in some of our, some of our marketing, email marketing, which goes out to a database of over 250,000, and also the virtual press office, as I mentioned. So if you can upload your press releases, and any other me information there, we then share that with our PR agency platform who then in turn push that out to the press. So like I said, that's that's free. You you don't have to pay for that. And then also, obviously, all the codes that we've been talking about, again, that's all free. And, you know, you've got your codes within the e zone. We are also creating all of these toolkits for you guys. That's all free as well. So these toolkits are are, you know, really useful. We've we've done we've done the legwork. You know, you've got your you've got all of those assets there, and then you can use those for print ads, and you can use it for social, for banners, etcetera. And then if you just wanna personalize them, obviously, then you can, but that's all free as well. So so yeah. So all all marketing opportunities that I've mentioned are free. So if you've got any other questions or, if you need anything else, obviously, do let me know. And, yeah, we can definitely look to potentially do, a dedicated session, just on on marketing further down the line. But as I said, also, please do, look out for the weekly insider that will come out from the June, and that will have all of, the information in there in terms of what we can work with you on. So, yeah, I hope I hope that helps. And then I was just looking at Olivia's question. Yes. Yes. You do. Yeah. So Content Everywhere exhibitors are slightly different. Sorry. I don't know if you if you are a Content Everywhere exhibitor, or not, Leanne. But, Oliver, obviously, you are. So you your benefits are slightly different from other exhibitors in in the sense that, yes, you do get a speaking opportunity. So we will actually be holding a CE specific webinar next Thursday, and so that's for all of our CE, exhibitors. So, Olivia, make sure you do tune into that, and there'll be information coming out about that, from tomorrow onwards. So look out for that, and do tune in as well so that, yes, that will have all of the information about what your benefits are and what we can work with you guys on as well. So, yeah, if you're seeing if you're seeing exhibitor, please do tune in to our webinar next Thursday at 3PM, but there'll be more information coming out very soon. Thank you, Wysha. I think that's all the questions. So, yeah, we've covered everything. But if there's any any other questions that come to mind, don't feel like this is the end of the conversation. Please do reach out to your account manager or reach out to me. I'm on b u at, IBC dot org or or the marketing team as well. We'll be happy to help. But hopefully, you found this useful today, and we do look forward to working on the next one. As I mentioned at the start, we will have this as an on demand presentation on the website so you can refer back to this. But apart from that, thanks again for joining, and we look forward to seeing you all soon. Thank you. Bye. Bye bye.