Name: Future Tech Hall 14 Preview: The countdown starts here
Uploaded: 2025-09-03T15:30:19.171Z
Duration: 2 h 26 min 24 s
Description: Future Tech Hall 14 Preview: The countdown starts here

Transcript for "Future Tech Hall 14 Preview: The countdown starts here": Let's be honest. We don't know what tomorrow will bring. In a rapidly evolving industry, we talk about change. But what does it mean? What does it look like? How does it sound? The future isn't just happening. We create it. Innovation is at the heart of what we do. We're not here to witness change. We're here to drive it. In a world craving for connection, the stories we tell today will shape the world of tomorrow. Because as an industry, we know our purpose, to inspire audiences, to amaze them, to drive business, to instigate change, to bring people together. This is where imagination sparks impact. Together, we navigate the path while we create it, and redefine what's possible, to connect and to explore. See you at IBC twenty twenty five. Redefining media. Hello, everyone. I know this is the lamest thing in the world to say, but I can't believe it's that time of the year again. We're talking about being back at the ride, being back in Amsterdam, and we have this amazing future tech hall, which we are previewing to you today. So the way to think about today's livestream, we are gonna be moving through a lot, and we're gonna be moving through really, really fast. We have some exceptional speakers. We have some exceptional tech vendors who are gonna be exhibiting in the hall, and they're going to be telling you exactly what you're gonna see on the booth and how you can engage with them at the show. So in addition to that, we're also going to be previewing some of the the proof of concepts from our IBC accelerators program. We're gonna be talking about the Google Hackfest. We're gonna be talking about the talent program. There is a lot coming up in the next couple of hours. I can see everybody is logging on in the chat. We've got folks from Portugal, UK, Netherlands, Ireland, Australia. Good evening. You should probably go to bed. Nigeria. We've got Belgium. Gosh. So many. We've got India, Greece. A truly, truly global audience. So keep the chat going. We're gonna be dropping links in throughout, places you can book meetings from, places that you can see the agenda. We've got loads coming your way. So I'm not gonna delay any longer because as I keep mentioning, we have a very full agenda today. So to help me give you the overview of whole 14, please welcome, really the woman that makes IBC look really, really good all the time, Joe Mayer, our head of marketing. And then we have our commissioning editor, Dan Smith, from IBC 365. Hi, Karen. Hi. Hi, everybody. Hello, everybody. Hey. Right. So these two fantastic people are in fact, IBC staff. So if you have some questions about what's happening at the show, they are going to be the ones to answer it. So drop your questions in the chat. So, Joe, as I said, it's been another year, and you and I have been doing this for quite a while at this point together. I can't believe we're gonna be at the ride this year. Tell us about IBC twenty twenty five. What are the themes? What is it gonna make it memorable? Oh, Karen, I I can't believe this time of year has come around again either. It's, nine days. It's nine days, today. Also, I just wanna apologize. I've got two kittens who are running around behind me. I tried to, I tried different room, but, they were meowing. So if you see something flying past my head, it's, it's a little kitten. But, anyway, back to, IBC. So I'm just gonna talk really, really quickly a little bit about the overall show before we move on to all 14. So our theme for IBC this year is really apt. It's shaping the future, which says it all. You know, as we all know, you know, across the landscape, the media and entertainment landscape, we're seeing massive shifts, you know, from AI and automation to new content models to shifting global market dynamics. The scope of our industry has widened so much in the past few years. We now span everything from streamers, global streamers, broadcasters, to international companies who are creating their own content as well as, you know, some individual content creators. And our goal, you know, and our role is to be the sort of destination and the platform, you know, for to act as a forum for new ideas, as a catalyst for change, and, you know, IBC to be seen as a global destination for innovation, for inspiration, and collaboration. So, you know, what we Go on. Go on. Yeah. No. Go on. Sorry. I I bumped in. I was gonna say the you know, our industry has undergone a lot of changes over the last well, I mean, you know, a few decades, really, but certainly the last five to ten years, especially five years, feels like it's really been accelerated. So what can people expect when they come to the Ryan, particularly around Hole 14? Obviously, we're seeing a lot of it today, but can you give us a little sneak peek? Yeah. Sure. I mean, just firstly, you know, we've got four as as well as FutureTech and Hall 14, we've got 14 or 13 other halls, where you can expect, you know, there's advances and innovation in all those halls. So we've got, everything from production and transmission, cameras and lighting. You know, key themes across the overall show are AI and editorial workflows and personalization, platform fragmentation and audience shifts, rethinking commercial models, and then increasingly, you know, sort of the move towards sustainability and sort of sustainable and inclusive approaches to growth and sort of talent development as well. So across the whole show, we've got, you know, all the big names back, as well as a host of new companies. I'm not gonna sort of read, like, reams of list of companies, but please go to the exhibitor list on the website where you can see a list of all the companies. Nearly, I think, 1,300 companies, will be at IBC. There's also, a great free to attend content program, which takes place, across two content everywhere stages as a showcase theater. We work with our owners and partners to put on an extensive, program of content. And then, of course, Future Tech, which also has a stage, a hub, and lots of features, and I'll talk about that, just in a second. I mean, my key highlight that I really wanted to mention, before we before we go into Hall 14, we have got the legend that is the film editor, Thelma Schoonmaker. So she is gonna be live in person at IBC. If if you don't know who she is, please look her up. But she's had seven Oscar nominations, she's won the Oscar three times, and she has edited every single one of Martin Scorsese's film films. So it's like a real honor to, have her at IBC. And she's gonna be talking about her life in film in a free to attend fireside chat on Sunday, a quarter past four. And then later that day, we'll be presenting her with the international honor for excellence, which is part of our innovation awards. If you have around and you have time, try and make time to see her because she is an absolute icon. And I think this is sort of history in the making. So I'm really excited about that. Brilliant. Thanks, Joe. Dan, over to you. So for those who may not be familiar, tell us a little bit about three six five and how it intersects with the IBC show. Of course, we will have definitely seen content, but maybe we're not quite so familiar between the split between the two platforms. Yeah. Sure. So I I think probably the the the best place to start is to explain that between IBC three six five and the daily, you know, we'll be covering almost every aspect, of IBC twenty twenty five. You you know, that would be from the show floor, the the the speaker sessions, all the way through to various events that we have going on, like the awards program, for example. You know, within that, I think I think could a good way to think of IBC is is that kind of focal point, really, that that that kind of brings everything in the show together, you you know, the daily, the awards program, the accelerators, which we're hiring for, throughout the year, the tech paper program. So, essentially, you'll have, you you you know, all of this great content. So from the short show for, you know, we'll we'll be covering product news, latest releases, demonstrations on the show for, any of these new innovations that are coming through, we want to we wanna hear about it. And then on top of that, you know, we've got these conference sessions that, we'll be covering keynote speakers, from, you you you know, the main conference hall, CR 2, where where we have the tech papers, the showcase theater, future tech, content everywhere, stages on the show floor. So we'll have all of this great content. And, you know, alongside these kind of written features, written reports that I think everyone's kind of used to and and and, that you do have, this year as well, we'll have this great kind of video content complementing that. You know? So with some of these key sessions, for example, we'll have our our highlights package, which looks to take these these sessions, you know, pick out those key four or five moments within it, and produce this kind of bite sized video that people can really kind of get to grips and get a good sense of what happened in that session, you you you know, in a matter of minutes. That's then dovetailing with audience reaction, videos, which is new this year and should be should be a lot of fun. And we'll also be getting interviews as some of the speakers, come off the stage. So, you know, we'll be keen to find out how they think things went, as well as asking maybe one or two awkward questions to kind of further that conversation and and maybe pick up on some of the things not mentioned in those in those sessions. So, you know, if we kind of take a step back, you you know, I think it's clear we're gonna have lots of great content, covering the show. But if we we kind of look at IBC365, as a platform, I think eagle eyed viewers and readers, this year will notice that, you know, it's gone, undergone somewhat of a transformation. You know, that's not just in terms of appearance and design, but in terms of our approach to content. So we've got this theme first approach. What does that mean? That means that we cover, IBC's three key pillars, people and purpose, transformative tech, and shifting business models, but we we delve deeper into those. So, you know, we look at agentic AI, IP workflows, virtual production, skills and training, all issues around, talent shortages, within the industry, sustainability, you know, just to name a few. So we really kind of delve deeper into that. And and the result of that is that we produce content around the show, but also, you know, looking further ahead for the rest of the year and into next year, you'll have fantastic things like our webinars, podcasts, our video tutorials, CTO interviews, all of this great sort of content that that kind of dovetails with that written content and that video content that helps create this this community, you know, this fantastic IBC community. You know, we're built, by the industry, for the industry, and that's what we're trying to to to to symbolize and and, and create. So, you know, we want to hear from from you, the attendees, the viewers, the readers, you know, whether it's in this chat room, you know, talking about what you'd like to like to read more about, what you'd like to see, or, you know, comment and responses to other things that might be, you know, push the shutter. So I think I'll certainly be dropping my contact details in in the chat here as well. So if you do have any questions, please do, get to me. But, yeah, certainly, we we wanna hear from you once, sir. We'll hear from that. Brilliant. And, Joe has mentioned her her head her headlight her headlight her headliner, her her highlight coming up. I was like, what word am I using here? What what are you most looking forward to on-site, Danf? Any session or events in particular? Yeah. So I I have to say, certainly with Hall 14 and future tech, you've got the AI goalie. So I'm not quite sure what that will look like at this stage, but I'll certainly be there and giving it giving it a shot, see if I can beat the goalie. But also that I'm a big Led Zeppelin fan. You know, we've got that fantastic screening that we announced earlier this week. So if I can catch our conference session and then later on the q and a and screening, then, yeah, I'm I'm certainly looking forward to that. I will be trying my best to get a ticket for that particular ticket. It looks incredible. Joe, Dan, where can folks keep up to date with the coverage on IBC twenty twenty five if they're not gonna be on-site? Or even in fact, if they are on-site and they're looking for what's happening on their day, where will they find the best info? Should I start? Yep. Please do. So, I suppose tip number one, make sure you download the mobile app. That has all the session agenda on there, and you can customize your customize your schedule. There's an attendee portal, which is on the website. And then, you know, make sure to follow IBC on all our social media channels as well. We're we're currently post well, we post all year round, so we'll be upping the ante before, there'll be social during, and after the show. Excellent. Yeah. Certainly, all of that sort of great content that I've I've mentioned already, that that will all be on the IBC three six five website. So, obviously, certainly, go go there to check out all of that content. We also have the IBC daily, which is handed out in the morning, of each day of the show. Make sure you hang on to your copy because they go fast, and people are definitely always looking for them at the end of the day. So, yeah, make sure you get a hold of one and and keep hold of it. And then we also have our newsletters that go out. So that is the IBC three six five e bulletin, but also the e daily, and they go out in the morning of, each day of the show. So make sure, you visit the website. I'll be dropping the link into the chat, to sign up for those. Obviously, free newsletters, best, curated content from each day. So, you know, what's not to like? We're we're also we're also be bombarding you with, daily highlights videos as well, which, will come out, via email. I know we're running out of time, Karen. I just wanted to quickly say, whole fit whole 14 features, loads of them. It's gonna be a real experience. I'm looking forward to a hundred years television. We've got the Google AI penalty shootout, the AWS NVIDIA innovation stage. We have got the accelerators we're talking about later. The talent program we're talking about later, and lots more. So please make, Hall 14 a destination, when you come to show next week. I look forward to seeing you all. Brilliant. Thank you, Joe. Thank you, Dan. Thank you. Thank you very much. Hi, Skyes. Thank you. Great. Right. So up next, we are going to start moving through our content for the afternoon. So in the the immediate next session, we are going to be speaking with, Mark Smith and, Google who are, of course, are doing the Hackfest, at the show, and it's gonna be how to get involved. And then after that, I will be joined by a very, very special guest, the one and only Evan Shapiro, who is going to give us a little bit of a sneak peek about what we might hear from him at the show. So, while I hand over to Mark and Chris, I will be back, and we will be moving along. In the meantime, in the chat, what are your top tips for IBC? You can't say shoes. Everyone says check your shoes. We got the shoe memo. What else? I wanna hear about shortcuts. I want to hear about great places to eat. And more than that, I wanna hear about top five survival tips. One of which is nothing good happens at the old bell after 2AM. Alright. I will see you in a bit for Evan Shapiro. Over to Mark and Chris. Oh, hi. Yeah. Mark Smith here from IBC, and we're delighted to have with us today, Chris Hampotsumian, who is a customer engineer with Google Cloud, and and he's focused on the media and entertainment sector. Hey, Chris. Thanks for joining us. Thanks, Mark. Really good to see you. Thanks for having me. So excited about the IBC collaboration with Google for the Hackfest or a hackathon that's gonna happen, at the show this year over the weekend of September. It's been so exciting organizing this event, hasn't it, for the last few months, really. We've been we've been talking together and really, focused on kind of driving what will be, I think, a tremendous challenge, for the industry. What made the partnership, for you, for Google? What made the partnership with with IBC at this year's show so appealing? Yeah. Thanks, Mark. Yeah. It has been so exciting. I've been really enjoying all the preparation, all the work. And, yeah, why has it been to, you know, why have we this collaboration has has come about this year? Really, it's off the past two years of the IBC Media Accelerators that we've been doing. Justin and I, he's my skip level manager. We've enjoyed it so much, you know, working with you, working with all the different broadcasters, and anyone who is interested in innovation and ideas and experimentation. So that was great. So when you came with this idea to, you know, bring it to the next level with a with a hack festival or a festival of hack, the Google Cloud, IBC Google Cloud Hack Fest, we were like, yeah. It was it was a it was a it was a big calling, but super exciting, and it's just been flying ever since. So I think what caught our attention was this this world record for a hackathon that Google undertook last year, I think, at the Formula e racing, the electric car racing in London, seriously did break the Guinness World Record for the biggest number of hackers in one room. Tell us a bit more about that. That's true. That's true. You know, Formula e as well, you know, great partner with Google Cloud and with IBC, and, they they like to innovate themselves. They love to push the boundaries, you know, break the record, do things. So they had this idea. It was for it was at the, London, Formula e finale in 2024. They wanted to break the world record, and they did. We had 1,130 hackers, AI focused, all at the racetrack on the Friday. So, you know, lots lots of lots of laptops, lots of people, all experimenting all in the name of AI with formula you know, at the Formula E event. So and, yeah, and they held the world record, and Formula E are like that. They, you know, they, yeah, electric racing car series, they love to just try something a bit different and innovate. Yeah. So yeah. Absolutely. So what will be in that sort of hackathon, hackfest area? We mentioned the thirteenth and fourteenth September at the IBC show in Amsterdam. What can we expect to see a part of the of the Hackfest? Okay. So it's been coming together, as you say, over months. Whole four teams looking brilliant. We've got the, the Hackfest area, of course, and we've got the stage and the lightning talks. So the partners who are participating in the Hack Fest will be doing giving presentations throughout Saturday and Sunday. We've got the AI penalty shootout. So, you know, we wanted some fun exciting. Yeah. We wanted some fun content to to as as as content sources. So we've got this great thing that we take around where, you you know, you you have three, three tries to kick a football into a goal, and then we use cameras that will capture your movement and your style, your power, your accuracy, and then we use Gemini to give you coaching tips on your football. So not yeah. Not only have we got the AI penalty shoot app, we've got the formula e electric racing car sims. Same thing. Gemini powered AI coaching. So it will compare your drive around the circuit compared to with a pro driver. So let's say, you know, break too early, break too late, give you all that kind of feedback. So, you know, that's all in in the idea of, innovation and AI and Google Cloud. And then we've got this brilliant hack fest where we've got a full end to end media production pipeline where we're taking video feeds from the AI penalty shootout. We've got prerecord from the Berlin Formula E race earlier this year, and then we you get it all into the cloud. You mix it live. Loads of exciting stuff in there as well. So it's gonna be a a buzzing area, not least the stage, and the accelerators right next to us. So there's so much going on. Fantastic. So you mentioned the part some of the technical partners. You mentioned this is with the support of Formula e. So who else have we got that that will be giving lightning talks that will be supporting the access from the partner partner point of view? Sure. So, well, Formulary, will be presenting, and they're providing the feeds from the Berlin race and the Formula e sims. We've got, VISRT with for vision mixing. We've got Norsk for video routing and actually an exciting, you know, an exclusive here, Mark. We're gonna be breaking out a feed out of this and going to the Gemini live Gemini live API. So it will be real time inference inference on the output from your vision mixer. So that's what, like, one of the activities in the Hackfest. And then we go into, TechX. So we're doing I'm giving away some more here. We're doing, scale markers, and we're doing, ad marker insertion. At the same time, you'll have creatives on the team who'll be creating, ad creative in v o three and mixing that with DaVinci Resolve and anything any other tools that they wanna use, Lyra or, Imagine, our our text to to image AI model. And then, mixing all that live and then with them with them AQ markers, live ad insertion with our Google Ad management. So we'll have speakers Not not to forget a team who is doing all the encoding in the packaging. Yeah. And we'll have speakers from all of these orgs coming along to just give some give some tips and and, some sort of overview of of of the products that are available to them. But you'll also have a quite a large number of Google coaches there as well that you're bringing in, as I understand, to help people with this. Yep. That's right. That's right. So not only they'll they'll be they'll be giving a lightning talk on the stage, but they'll also be on hand as the kind of subject matter expert on their on their particular product. And as well as the subject matter experts on the on your VIS, on Aten, on on on North, on TechX, but we've got what we call we use this platform called GHacks. So we have, every team has a coach. So you're not kinda, like, you know, left on your own. Here's here's a here's a bunch of tools, do stuff. You have a coach who, you know, we've got built this fun pipeline, and it gives you a chance to experiment and be creative and do different things, but at the same time, some some prescribed kinda challenges so you can learn. And there's a coach there, a Google trained coach who can help you with any of the questions to get the most out of the platform. Oh, that's fantastic. So who who are you ultimately, who are you looking to come get involved, at the show? What kind of profile of of kind of, either industry professional or or kind of early stage career or even students? What sort of what sort of typical skill sets are you looking for to come get involved with us? So both and all, but I think the most important thing is an open mind and a a willingness to experiment and learn something new. So, you know, you can be from from any any kind of industry, I think, but if you're a broadcast professional, fantastic. If you're a creative, wonderful. If you're a software developer, also wonderful. But, like, try something different. Don't try and come and do what you do every day, in your in your day to day work. If you wanna find out about, how Google Cloud works or how these partner technologies work on Google Cloud or how we think the future, of broadcast media is gonna go, not least get hands on with v o three text to text to video model. Like, you know, everybody, when they try this model, they're, like, they're, like, amazed. You make your first video, and it's, like, broadcast quality. So everyone will get a chance to do that. You had a trial run, didn't you, in July, actually, and it was held at Google and in Dublin with I think, yeah, you had, ITV, Channel four, RTE, Sky, all involved, and a number, actually. And I think it was just a fantastic day, wasn't it? I think a lot of learnings that came out of that from from everybody's point of view. Yeah. It was amazing, Mark. And, you know, and so so much thanks to to you, actually, and, you know, pulling that idea and that steering committee together. So as you say, Sky and ITV and RTE, and Channel four, they were all there. They all brought teams, and, like, we we had to get the hack ready, and we wanted to, you know, get it in the hands of sort of friendly friendly broadcasters, and they gave us great feedback as well. And everyone enjoyed it on the day, and there's some great ads that were created as well. Thank you. That's just amazing, Chris. Thank you so much for all of your support and your team support, and we're really, really looking forward to this. Now teams can apply, can't they? Individuals and teams can apply, on the on the IBC website, and no no doubt we'll have a strap line for that here just as where you can go to to sign up. It's free, isn't it? But you, you know, you should expect to come in person to IBC that weekend, if you wanna take part in this in this fantastic, initiative. But thank you, Chris, for joining us. Been great. And, yeah, looking forward so looking forward to it in a in a few weeks' time. Yeah. Me too, Mark. It was really good to speak to you about it, and, looking forward to it as well. Thank you so much, Chris. Thank you so much, Mark and Chris. Obviously, we are incredibly excited about the hackathon. I think it is actually IBC first hackathon. And since joining IBC in 2019, I have been like, let's make this happen. So if I had nothing to do with making this happen, but I would like to think that I manifested it in a small way. So, up next, moving right along, we have, our very well, our industry's very own media cartographer, Evan Shapiro. I am so excited to have a have a chat with him. So if you could welcome to the stage Evan. Hi. How are you? Hey, Evan. Very well. Thank you. This I think two years ago was the first time you joined us at IBC, and you delivered quite a polarizing message. For those who may not have been there, can you give us a quick recap of of what you told us two years ago and what this year is is continuing to build on? Yeah. I was, fortunate enough to be invited, a couple years ago to to give a keynote. And interestingly enough, during that summer, I was diagnosed with lymphoma cancer. And so I stood on stage, announced that I had cancer, but then made an analogy and a connection to what I see as the cancer inside the media industry itself. And I called people in the room dinosaurs, and I watched as one of those dinosaurs said, well, harrumph and then walked out of the the room. So I guess polarizing is one way to look at it. I would say brutally honest. I I try to position myself as, you know, the industry's three way mirror where I tell them, yes. Those genes do make you look fat. So, I'm I'm bringing, what I hope is the other side of that. So if that was a diagnosis for what, ails the media industry a couple years ago, two years ago, been trying to chronicle, you know, its failings along the way, but then also really attempting in the last, eighteen months to show examples of what the cure looks like. Try to show examples of what I think should be our new normal. And I do believe we're seeing that new normal taking shape. And it is, really an intersection. I think IBC is the perfect place to to have this conversation because the new normal that the consumer wants first of all, the new normal should be putting the consumer at the center of everything. And too often in our industry, which has been traditionally run by aged white men, we fail to understand that the consumer is actually the most important part, that the users should be at the center of everything, not the c suite. And we should stop pushing things on the consumer that, you know, serve our business models and build our business models around the wants and the needs and the voices and the desires of the audiences we're supposed to be serving. And I think that the the cure that we're beginning to see is the marriage of content and technology. It isn't just using tech to distribute content. It isn't just envisioning technology as a part of the production flow. It's about weaving the technology that is now so intrinsically involved in the very lives of our consumers. You know, everybody watching this, probably the first thing they touch in the morning is their smartphone, and the last thing they touch at night is their smartphone, which is very bad for their significant others, but demonstrates the the central position that technology has in our lives. Well, if that if that device, if that smartphone that we touch first thing in the morning, carry around with us in our pockets all day long, and then is the last thing we see before we go to bed, If that's the remote control of our lives, we should understand that that technology is here to complement the lifestyles of our consumers and that if we can weave content and technology together, then we can achieve what we've promised these consumers when we introduced all this technology in the first place, which is radical personalization and the ability to control and search and discover more of the things that they want at their fingertips. So I'll be talking about what I see as the new normal. I also will be, really focusing on the intersection of mainstream media and the creator economy, which I call the affinity economy, and how we need to really weave technology through the content, weave technology into the experience, and make sure that the experience that we're building together caters to the to the to the the most important people in our universe, which is our users. Now, of course, we are talking about the future tech hall, in today's discussion. And, you know, it kinda does what it says on the tin. This this is meant to be about the the forward facing technology that is changing the way that we are working within these media and entertainment organizations. How does this shift in the dynamics in the market affect what we may be seeing at IBC in the years to come, particularly as it pertains to this future tech, angle that we're we're discussing today? I think we have to really realize that social media is now at the center of the entire ecosystem of content. Whether it's a mainstream movie or a big hit television show or a streaming, hit, you know, that like any of the ones that that we all know and love, that the conversation about it almost always, if not always, starts on social media and then it concludes there as well. And so if you look at the technology that guides social media, the radical personalization, every experience is personalized to the user who, you know, hops on that platform. When you go on TikTok, the for you page is literally called for you, and the algorithm call curates the content, you know, based on the user behavior. And we can talk about the kind of nefarious nature of algorithms, but the algorithm is the voice of the audience. There is no question about it. When I interviewed Neil Mohan, the CEO of YouTube at Cannes Lion, in June, I asked him, what has fueled this huge movement you've been making towards the living room? In The United States now, in July, in June, in May, in April, the the number one channel on television is YouTube. Not pure video, just on TV. In July, YouTube by itself got 13 and a half percent of all television viewing in The United States. Disney, all of Disney, by comparison, got less than 10%. All of broadcast combined only got 18%, and YouTube by itself got to 13 and a half percent. So when that that user experience, the radically personalized, very infinitely searchable platform of YouTube becomes the norm for consumers on television. How does television respond? And unfortunately, most of television responds by going, I don't wanna pay attention to that. Please don't tell me that. That's not true. And you can ignore it all you want, like the cancer that I diagnosed the industry of having a couple of years ago, but then don't be surprised when you become irrelevant. And so I think, truly, it's incumbent upon the people who make the platforms, the streaming platforms, the listening platforms, all of the platforms that we're designing to take television and broadcasting and movies to the next generation of consumers that the technology needs to emulate that what we see on social media. The the ability to personalize. So I I come on and immediately I'm fed the stuff that we know you want. Not the stuff that we think you should watch, but the stuff that you, the user, based on your behaviors, has demonstrated that you want. Secondarily, the ability to share. How many streaming platforms do we see that don't have the ability to clip something that they're watching and share it on social media, immediately? And why? That is what the consumer absolutely wants. And what they're doing, what we're forcing them to do is hold up their camera and record their television screen or screen record on their on their iPhones or their Android phones and then share it to social media. And that the when you ask the platforms and the publishers and the providers why that is the case, well, they talk about rights management and copyright and all this bullshit that comes from the previous era that does not recognize the era that we're in. Why can't I immediately tell my connected television to send me the clip I was just watching of a sports team or a movie or a television show right to my phone so that I can plug it in to my social media feed and say, hey. I'm watching this. You should too. Or this is what I thought about this. What do you think? That conversation around there would be no Barbie if there wasn't social media at first. There would be no sinners if there wasn't social media at first. The conversation is happening. Baby reindeer. I first heard about baby reindeer on social media. Adolescence. I first heard about that. Severance. I first heard about that on social media. The the walls and the motes we put around these various, platforms don't recognize how the consumer actually sees the world, which is I pick up my phone or I turn on my, television and all entertainment is available to me. Why don't these platforms interact more organically? And I'll be using a couple of case studies, to to demonstrate this. You know, you look at and this is not necessarily entirely technologically based, but it is about bridging the gap between the walled gardens. You look at the BBC Studios example, where they have fostered Bluey into being the most popular kids thing on YouTube, while simultaneously distributing it on Disney plus and it being a massive hit there. Peppa Pig, Alan, we can go down the long list. You can watch Mr. Beast leaping from YouTube to Amazon, Jake Paul leaping from YouTube to Netflix. This is the new norm. And and look at what Netflix is doing in France with TF one, integrating the TF one feed into feed in France. You look at what Amazon is doing with France television, in France and integrating the France television feed into their ecosystem. That's what the consumer actually wants. And I think there's this binary choice that the industry forces upon consumers that isn't realistic, and it it is not sustainable, to be blunt. I'll also be pointing at a a a case study and an example that I'm absolutely obsessed right with right now, which is Angel. Used to be called Angel Studios, but Angel is a platform for film. And they have a guild membership, by which they run their platform. And on one hand, the community nature of what they're doing, guild members, people who pay to be a part of Angel, they green light everything Angel green lights. The head of content there basically just curates the community and then seeds all of the power to the guild members. If they don't approve it, the film does not get made or acquired. Now think about how different it is from literally every other content company on the face of the earth. The technology around that is spectacular. It is next level stuff. And then when you go deeper into their app, the consumers who absolutely adore their content can immediately buy a ticket, choose their seat, and have that ticket sent to their phone. Think about how different that is from literally every other content platform that consumers have access to right now. That's the gold standard. To me, the ability to get to for a consumer to love what they're watching and the platform that brings it to them, to the point that they're willing to order a t shirt or a hat or a ticket. Mhmm. They need to share content from that platform to all other platforms immediately with one swipe of their phone. The interplay between the phone and the television set. All of that is what the assignment is right now. And here's, I think, the ultimate irony of this all is we have the ability to do all this. We have it. It's all all that technology exists. For reasons other than the user experience, we're choosing not to employ it because lawyers and accountants tell us not to. We need to remove what Shakespeare said, first kill all the lawyers. I'm not going that far, but I do think we need to remove business. Yeah. Yeah. This is not a good privacy. Shakespeare said I'm just quoting him. But what I'm saying is, like, we need to remove the the bullshit legal reasons and the the bean counter reasons from why we do things. Obviously, we have to do things that are legal and obviously have to do things that are sustainable for our business, but not legal and accounting first. First, the content. First, the experience. First, the user. Then figure out how to make it legal and how to make it make money. Angel is a great example of that. BBC Studios is another really terrific example of that. The New York Times is a wonderful example of that. Unfortunately, in big media, you can't find many more examples of that. And we need to have our CTOs get with our CTOs and our CMOs and figure out how to integrate all of this for the greatest experience that we can provide. Yeah. And I guess, you know, we're seeing the I think a great example is always the secret lives of Mormon lives. I mean, that is a show that was born out of the TikTok hashtag, which is, you know, fantastic. So there's definitely this interplay that is both ways. And clearly, the streaming companies are seeing value, of what, folks like this could bring to their platforms. Evan, we're gonna have to unfortunately leave it there. Although, I feel like we could spend the whole of the two hours just chatting about it. I'm endlessly fascinated. But we will see you at the show where you're gonna be doing, going into far more detail about this. What is the thing you're most looking forward to about being in Amsterdam, Atheray, again for IBC this year? Well, first of all, Amsterdam is one of my favorite cities on the planet, so I'm very excited to to get back there. I'm really, eager to see my podcasting partner, Marion Ranchette. We're gonna be recording actually a couple, podcast there in Hall 14, I believe it is. I'm really, really you know, frankly, in this era of Zoom calls and distance learning and distance communication, I'm just really excited for the collision of humans that happens in all 14, around the rye, you know, outside in the car line. That to me, just the the the collision of humanity and the community that you've all built there year after year after year, that's what I'm I'm really looking most forward to. Brilliant. Maybe one of our fantastic producers backstage can actually get a link to your Marion's podcast and drop it in the chat. Marion is one of my favorite humans on the planet, so, I definitely keep up with what you guys are doing, and I will see you both at the show. Evan, thank you so so much, and we will see you next week next week in Amsterdam. Thank you. That's a good one. I love you. Cool. Right. We are going to move right along now. So, instead of kind of stopping and starting, I'm going to introduce a few of the sessions at a time. So for the next segment, we have, Tom Snyder from files.com. After that, we have John Cardani. I keep mispronouncing his name. Cardani, Charlanger, from Cisco. And then after that, Mookie Culhan will be intro interviewing Ash Ellis about the accelerator project, AI agents in the, workroom. So we're really excited about all of that coming up. Please stay tuned, and, I will see you on the other side. So coming up next, we've got Tom Schneider. Great. Welcome, Tom Snyder, marketing director of files.com, another one of our exciting exhibitors in whole 14. Tom, tell the best URL in the whole industry, files.com, for those who may not be familiar, what are you guys bringing to IBC? Yeah. Great question. So at IBC, we have a few things. Obviously, we are showing up as a vendor. So we have, a booth there, and we have a speaking session also. But, really, what what files.com is and does is we're a file orchestration platform. And so we power file movement, file flow from anywhere in the world really quickly no matter how many files you got, no matter how big they are or anything like that, it's not a problem. And we help take care of it and really power that. So a lot of folks are probably familiar with, like, legacy file transfer protocols like FTP or SFTP. And sometimes they have to use those. Like, if you have a a client or another vendor that sort of forces you into that, then it's unavoidable. So now you have these servers that you're, really tethered to, and they're not secure. They're slow. They're really brittle. And it requires an incredible amount of manual process to actually get the files from a to b. And so what we do is we layer on an orchestration platform where you can still use all of those, legacy connections if you have them and need them, Or you can also or I should say, and you can also power your file flow just natively through the cloud as well. So you can get your files, on-site, let's say, if you're, you know, filming over in Africa, Eastern Europe, wherever it is, anywhere in the world, and you have your, real time editing team, like, back at your headquarters in The US, in, London, wherever they're located. And you can send them files throughout the day really quickly so that they can start editing in real time so you can turn around those broadcast, whatever media it is that you're working on, without having to wait, without doing manual processes, and without having to worry about it breaking and failing overnight whenever you're trying to upload or whenever it is. I think it's going to be a really busy show for you guys. So your colleague Wade, I believe, will be speaking on the future tech stage on the Sunday at 11:45, and the topic of the presentation is digital media supply chain is broken. Can AI fix it? Is this a bit of a clue about what we might see on your stand at the show? Yeah. You're very perceptive there. Exactly. So, yeah, one of the things that that we've seen with our customers that are specifically in the media and broadcast industry, even though our platform, I mean, anybody who's moving files, which is pretty much everybody, could use our platform files.com. But specifically within the media and broadcast industry, the files are often huge. Right? Because you're sending raw footage, tons of files, whatever it is. And then the way that those need to happen, if it's not very, very slow because it's across the Internet, then, oftentimes, it's very unsecure because you're mailing flash drives. I'm sure that we've all had that experience. Right? So what we do is not just make that secure and scalable and fast, but we can also make it a lot more seamless and intuitive by layering on AI. So instead of having to upload everything to a flash drive, put it literally drop it in the mail or throw it out your car window, you know, at the office that you're trying to get it to, What you can do is instead have AI, help to make that workflow seamless so that frees you and your team up to, do a lot more of the creative and strategic work and have it to press send a lot fewer times, basically. So what we believe is that, yes, the digital media supply chain in its current form is very broken. It's fragmented. It's a patchwork of things that sometimes work, most of the time work. We hope and we pray that they work. But oftentimes, they fail us. And so our our platform is built to make file transfer effortless. And we are, including AI to help even make the use of our platform, finding your files, naming your files, distributing them, organizing them, whatever you need to do with them, even more effortless. So that's the goal of that. And we think that not we think, but we know that AI can actually make this a whole lot better. It can help fix this problem that all of us are currently experiencing. And, so who should come and meet you at at the show? Who do you who do you wanna meet with? So anyone who is moving tons of files. Okay. That's probably everybody. Everyone. They're a little bit more specific. We work with media and broadcast companies of all sorts. I mean, like, let's say you have a couple 100 subsidiaries, of local broadcast channels or you're one giant, like, one giant network or you're just one, player and you need to move files from all over the world, however it manifests itself, we are gonna be the solution for you. So if you're working with a current MFT vendor, then you probably are feeling the pains of recent data breaches and brittle workflows and having to manage all that sort of stuff. So oftentimes, that's where, our customers feel a lot of pain points and then approach us and we can help solve those pain points and then and they're great. But we work with teams of all sorts. Usually, funded start ups to mid market to commercial and and large enterprises. Well, does what it says on the tin, files.com. Tom, thank you so much for joining me, and we'll see you at the show. Alright. Look forward to it. I'll see you there. Right. Welcome. John Cardani Trallinger from Cisco to the IBC preview webinar. John, tell us a little bit about what Cisco is bringing to IBC this year. Well, thank you very much, first of all, for having me online. So Cisco's really excited to be at IBC this year. We're gonna be having booths in both Hall 14 and Hall 3. Our main booth is gonna be at Hall 14. So let's talk about that first. So in our main booth in Hall 14, we're gonna be, you know, showcasing some really innovative solutions that are tailored specifically for media providers. And that'll be done through, you know, both demos in the booth, and then we're also gonna have a little in booth theater. And then those demos, some of the things we're gonna be showcasing our demos are gonna be, you know, how we're enabling media organizations to transition to IP based broadcast infrastructures. Right? We're gonna talk about how organizations can, accelerate, and really harness the power of AI, which seems to be a theme everywhere right now. Right? We're gonna talk about how media organizations can simplify and assure their performance. And then always relevant and super important to me, this is why I'm there, we're gonna talk about how media organizations can ensure security and digital resilience, especially now that, you know, the attack surface has increased exponentially. And then in Hall three, and on the main stage, yours truly is gonna be talking about, how AI presents both, you know, challenges and unique opportunities for media providers. So it sounds like it's going to be an incredibly busy show. Oh my god. And, who are you looking forward to connecting with most of the show? So, you know, I think that, for for media providers and service providers, you know, media provider is a big umbrella of which media and service providers all, kind of intertwined. There's a lot of gray area. So I'm excited to start talking to both of these audiences about security because security is you know, used to be those guys in that office down the hall. And now, security is, you know, the challenge that we all face. And so I'm really excited to, talk to everyone across the, across the teams of media providers about how, you know, we can help them implement security in their day to day operations, how NetOps and SecOps are suddenly becoming, you know, also the part of just how we're delivering media to our customers. And those are all really relevant conversations, and so I'm excited to have them and to help maybe educate and inform. Brilliant. And, the title of your presentation on the AI in the AI tech zone is secure, innovate, and connect. Is that a bit of a hint for what we might be seeing from you guys? It might be. So, we are Yes. I'll have to come visit you to find out. Absolutely. You will. Please do come. You know, it's in the AI tech zone. So, you know, obviously, it's gonna be all things AI in the tech zone. So what I really wanna share is kind of what I've alluded to already, and that is that, you know, AI is creating a seismic shift in how we do everything. Right? It also has security implications. And in the era of AI, you know, provider infrastructure is becoming critical infrastructure. Hackers are no longer targeting, you know, the end user or the enterprise. They're targeting service providers and media providers because they know that's how they can get in. So I'm gonna be talking about strategies of how Cisco can help keep them secure. Absolutely. And I think that this challenge of security is only going to become bigger as we Oh, yeah. Mature as an industry and more things are in the cloud. So, John, thank you so much. We will see you in Hole 14. Yeah. And thank you very much for joining us. You're welcome. Thank you, Kieran. Hello, everybody. My name is Mookie Colhan. I'm one of the innovation leads at for the IBC Accelerators Media Innovation Program 2025 here with, the amazing Ash Ellis who is the, head of presales for MomentsLab. We're here today to really get you excited about Hall 14 and everything that's gonna be happening at IBC, in, Amsterdam at the ride on the September. Part of this accelerator program, as you know, we are bringing together champions and participants to really deep dive on some of the pain points that the industry is experiencing. And as you're part of the, AI agent assistance for live production, part of an all star, team of of champions and participants from all around the world. But so, it is your first time as part of the IBC Accelerators, and we're so excited to have you. So do you mind just telling us a little bit about, MomentsLab? What's got you excited about, this accelerator and the importance of the innovation that's gonna be taking place? Yeah. Hi, Mickey. Hi, Ron. So, as MomentsLab, we've been pioneering in the AI content discovery video understanding space for a few years now. And as Mookie says, this is our first time in being in an IBC accelerator, which we're very excited to be a part of. And so for us, it's really exciting to be able to bring that content discovery experience into a platform such as live production and using new tech like agentic workflows in probably one of the most high stress, high, fast turnaround workflows like live production is really exciting for us. So as part of the project, there'd be many cool vendors involved. And having that within the newsroom with one UI allowing a producer or an editor access through one central UI to do an entire workflow has been incredible to see and involve. And working with many vendors in this, it's been exciting to develop new workflows that we didn't think was possible as part of as part of this project. Exactly. Yeah. That's I'll take the moments, love. Being able to connect both live content and an entire archive and give that to a producer and effectively give them a a research assistant has been really cool to see. Exactly. And can you give us a bit of a better, a little teaser of what kind of, demos that you're gonna be part of? Because I think there's about 12, a dozen or so agents that are all gonna be connecting together, through this orchestrator agent. So, tell us a little bit about that demo real quick. Yeah. Definitely. So the orchestrator is, like, the top level front end for the user, which is an AI agent. And that's then connected to 12 other vendors as Mookie says. And so there'll be things like the MomentsLab agent for content discovery and finding content. There'll be a graphics agent that can create graphics dynamically and update them. There'll be spell checking and fact checking agents. There's live rundown agents that can die down dynamically update and modify the rundown based on need. There's error checking agents to look for black content errors, discrepancies. There's, video rendering agents as well, so being able to create really fast, slow mo, upscale content. There's an entire workflow here running through agentic technology. We're so excited to see that in your session, for the the session for this is gonna be Sunday, the fourteenth at at 04:30 on the future tech stage. So tell us, as we wrap up here, what what are you most excited about call fourteen and being part of IBC this year? I think at this point in the industry, like, it's so exciting to see what the other projects have done as well as ours. Like, how fast AI has moved, how fast AgenTek technology is moving. I think there'll be some really cool conversations when we get to see everyone and talk about use cases that we haven't thought of as part of this project. That's fantastic stuff. Thank you so much, Ash Ellis from MomentsLab. Welcome to the IPC Accelerator. It's your first year and hopefully the first year of many. Thank you everybody, and we'll see you in Amsterdam. Thank you, guys. Thank you so much, Tom, John, and Mookie, and Ash. We're gonna keep this show moving right along. Up next, I'm going to be speaking to the one and only Michelle Munson from Alluvio. We are also going to be speaking with base, and then we will have another one of our accelerators featured. A very, very special project to the accelerators program. It is called, stamping your content. It is an extension or, an expansion on the project we did last year, on C 2 p a, which you may be familiar with on Content Fidelity. And Mark Smith will be interviewing Judy Parnell from the BBC. And after that, I will be back speaking to Ian Nock from the UHD Forum and our EcoFlow project. So we up next, we'll go over to Michelle Munson. Alright. Welcome. Up next, we have Michelle Munson, CEO and cofounder of Alluvio. Michelle, you are an industry legend. You're in Hole 14 this year. What can folks expect to see from Alluvio at the show this year? Well, we're also our main stand is in Hall 8. And, to set the tone, Alluvio is a next generation content distribution platform that we invented from the ground up, and is quite revolutionary. It allows for content to be distributed globally, replacing CDNs and cloud, media stacks with a novel protocol that allows for full stack monetization, hyper efficiency, and data driven content. And in today's, broadcast and media world, it is quite relevant to things that both media companies wanna do and also in the future directions. I believe you are also going to be covering some of this on the future tech stage on the Sunday at 12:30. Can you give us a little bit of a a sneak peek of of what we might see at your stand ahead of that session? Absolutely. Yes. We also have a stand in the innovation zone. And, during my talk and also in all of our presentations, we're gonna be showing our latest Bangkok release, which includes really three big dimensions. First and most importantly is our direct to consumer streaming and live video broadcast distribution. And this is the converge Alluvio protocol allowing for low latency, end to end secure distribution, direct to consumer with, one source through the network combined with the ability to send that to broadcast partners for live broadcast speed distribution. And we're doing that supporting all ingest protocols and all egress protocols, obviously, DASH and HLS for streaming, but also now SRT outputs for b to b distribution and broadcast globally. One of the great features of the fabric is it's content native, meaning that one distribution allows for dynamic serving of all of the variance and outputs, which makes it hyper efficient, replacing satellite and fiber distribution, and avoiding the egress, cost of cloud, or traditional clouds, and then finally, allowing for an end to end, both knowledge and also collection of data statistics, about each session. And then along with that, we provide full stack monetization through our platform, which, allows for creating OTT streaming sites and also reaching and well, enforcing broadcast rights and also reaching audience globally in dark markets. We're gonna be showcasing a couple of our key customer cases, including EPCR TV and URC TV, which will stream about 300 rugby matches worldwide on our platform this year. And built into that are digital pass sales, also, rights enforcement, and and also browser and connected TV experiences that are powered, entirely by the content fabric, allowing for super efficiency and a really advanced user experience, including multi view, DVR, multi audio, etcetera. And then thirdly, we have an inline AI stack in the content fabric, which allows for functions like highlights generation automatically, inline multimodal search, and also intelligent clipping and creation of compositions. And the most important sort of visibility on that will be, the latest generation of our Alluvio Video Intelligence Editor, which is an application in the browser that brings all of this together into, a a single app. We're showcasing for the first time the ability to make highlights for major sports, including soccer and basketball, American football, European football and soccer, of course, to get that right, cricket, and also rugby. So we're very excited about this because it's an AI driven pipeline that involves no copies, and allows for creating, highlights of any composition, length, and also with personalization and do that in place, so that the streaming distribution, the download distribution does not require externalizing the media, moving it over to an external platform, and, creating the highlights and bringing them back in instead of allows them to be distributed in place through the Content Fabric Network. So it's gonna be a really exciting show for us, and, we look forward to seeing everybody in either of our locations, Holly with our main stand or in the AI and innovation zone. Fantastic. Sounds like it's going to be a really busy show. So we will drop a booking link into the chat where you can book a meeting with Michelle's team. But it sounds like it's gonna be a really important show. Who are you most looking forward to connecting with at the show this year? Well, this has really been a breakout year for us in 2025, and we're so excited to show our most important customer cases in live sports distribution for both professional and also, college based sports. And along with that, we're very excited to, showcase VOD distribution for entertainment. And I think that the audience here with broadcasters being the backplane and then, content owners is really perfect, and we would love to see everyone. Thank you so much. Fantastic. Thanks, Michelle. Welcome to Guy Sabine, the chief technology officer over at Base. Guy, tell us a little bit about Base and what you guys are bringing to IVC into the media entertainment and gaming industry. Hi. So, yeah, I'm Guy Sabine, CTO at Base. Fundamentally, Base help the digital media professionals manage media at scale in the cloud. Just a little note, Base was founded in, or launched, I should say, in 2015. We recently celebrated our ten year anniversary. And to stay relevant, to thrive in a challenging climate, we see as a major milestone. Well, congratulations on the double digits, the big one o. It's exciting time. And, tell us about the tech focus that you'll be bringing to the show and, what people can expect if they come past your standard Hall 14. Cool. So at the very core of base, we are a managed service provider, supplying managed cloud storage, fully managed cloud infrastructure, and managed cloud native media workflows. Wrapped around the managed service is our digital transformation service, helping customers meet their cloud migration ambitions in time and in budget. We like to keep things simple. We have three pillars that underpin all operations at base. Migrate to the cloud, create your content hub, transform your workflows. So what do those mean? Number one, migrate to the cloud. We have the expertise and experience to enable customers to migrate data from on prem from any traditional or legacy storage format to the cloud quickly and with ease. Number two, create your content hub. By leveraging our managed and highly configurable cloud media asset management system, huge volumes of media content can be ingested, indexed, structured, and presented to the end user, allowing in-depth understanding of the media content for edit, distribution, monetization. In addition, by leveraging our base Foundation IO cloud native integration platform, deep video analysis AI models can scan and send back enriched metadata to the cloud MAM to further understand your content. So number three, transform your workflow. First, let's talk about the base Foundation IO integration platform in more detail. This cloud native product developed by Base allows us to integrate with other products in the market that cater towards the media supply chain, delivering a comprehensive end to end solution for our customers. With your media content now well understood by the content hub and enrich with enriched metadata, a chain of integrations can be connected to meet your workflow needs. As a managed service provider, our customer enablement team will deliver a white glove training service to ensure you get the most out of your solution. So our platform handles the complexities The end user just pushes a button. Brilliant. And tell us, Future Tech Hub, what does Future Tech mean to base? So we feel we're already doing Future Tech. We have a very forward thinking approach to managing media at scale in the cloud. I'll give you an example of managed AWS offering, which we see is truly unique, where we fully manage customers' AWS accounts or entire AWS organizations is all built around account factory terraform or AFT, a new and cutting edge cloud provisioning and management methodology that ensures governance, security, and standards compliance, and that's all managed centrally and enforced globally. Because we see a trend where new versions of internationally recognized standards are now encompassing cloud infrastructure, cloud native services. And this means for customers, a steep learning curve and investment to remain compliant. And we can take away that burden with our managed AWS service built around AFT. Another, kind of future tech that we're working with, AI. There are many uses for AI across every step of the media value chain. For base, we've invested heavily in incorporation of deep video analysis models in our managed service. We use these models not only to enrich and enrich the metadata and understanding of our customers' media content, as I talked about a little bit earlier, but also to optimize and automate clip creation for distribution onto social, for for example. Personally, I am very interested in the development of AWS Bedrock, which I see is a highly effective pathway to a whole suite of foundation models, all service through a single endpoint. But whatever we do, we take a very pragmatic approach when assessing new tech to add into our platform. It must provide real value to our customers. Customer obsession is core to the work that we do at base. And that, I think, in itself is a very, very future tech attitude and one which I'm sure the, visitors at IBC will be keen to hear more about. So, guys, Sabine from base, thank you very much, and we'll see you in Hall 14. Thank you. Hello. I'm delighted to, welcome Judy Parnell, who is the head of standards and industry at BBC R and D. Hello, Judy. Hello, Mark. It's great to be here. And are you looking forward to IBC just a couple of weeks away? I am. I'm the diary is filling up. I've got my times booked in to be on the, deposit in Hall 14, and I am finding that, yes, as normal, it's getting looking busy. So yeah. Yeah. It really is. And and I guess the next few days are gonna go very quickly, and we'll be at the show before we know it. But you're as you say, you're you're you're going to be part you're you're part of this project, called stamping your content, which is very much linked to c two p CTPA. We'll talk about that in a minute. Tell us a bit about how this project came together. You pitched it originally with ITN, and what what was the problem you've been trying to solve with it? Well, so last year, we this has fallen to a project we did last year, and it was a really good accelerator just to scope what actually are the things that we could be doing, what tools could be we'll be using to tackle disinformation, and the whole fact of knowing a piece of content. Actually, where does it come from? Does it come from where it thinks it is? If it says it's from the BBC or from RTE or ITN or any other broadcaster or provider or individual, is it really from them? And there are various solutions being proposed for this, and, actually, this was a chance for us to take a step back and have a look and say what does work what's the landscape. And what we've decided to do for this year as the follow on is to say what's a really easy way to help those of us that want to get going in using, CTPA, also known as content credentials, this way of showing your provenance in a standardised way. How do you get it going? Well, how do you make it really easy for people to to try it out for themselves? Yeah. So that's the CTPA is the the Coalition for Provenance and Authenticity. Can you tell us about, who's involved in that and and and the linkage directly to the project? So that's a huge, step. It's developing good standards under the Linux Foundation, and that's got lots of big players in the market like, Microsoft, Adobe, Sony, Google. We're in there. There are and many right down to many small start ups. There are also a lot of industry bodies affiliated including the news organisation IPTC and, the EBU and many others and we're working together to try and get this standard way of showing provenance, not just for the media and news industry, but for any piece of media that's carried over, an IP connection. Okay. So when when you pitched it back in February, what did you hope to achieve by the time of IBC that you're going to be showcasing in terms of, you know, are you satisfied with where where this project has got to at this stage? What I was be hoping was these simple tools that people could then go and take away as a piece of open source software and use for themselves afterwards, whether it's, someone actually who's been part of the accelerator project or, somebody else coming along and saying, actually, I want to try this for myself. Have you got something I can use? And I think we're getting a good set of tools now that, with the ones we've developed and also pulling in tools that other groups have done to some really good resources that people can try out. What we've had has been an extra bonus is we've been able to get Sony's new camera which also has credentials included and we've been able to do some testing with that and bring that in as part of the accelerator as well, which has really been something that's, very exciting seeing how the front end is coming on board as well and that, credentials can be really useful actually in our newsrooms as well. Excellent. So, I I mean, since that original pitch, you've been joined, as as project champions by the Associated Press, by the Arab States, Broadcast Union, by the by Channel four, by Comcast, the EBU, the IET, the Institute of Engineering Technology, the IPTC, ITN as well. Of course, we pitched it with you. ITB as well as media cluster and RTE from Ireland. And then a latecomer, we had, West Deutsch, Redfunk, who joined us WDR, as well as I YLE, and a and a host of participants, some big, big companies including Sony, Google, and then some smaller ones, Open Origins, Cast Labs, TruFove, Identifier, and, a latecomer as well, TCS Tata, who joined us recently. So, yeah, quite a group, isn't it? It is. It's a really good group, and I think what that shows is it's something that a lot of organizations, big, small, are really seeing as a challenge and something that we want to positively find solutions for, really to, to find ways that we could make this work in practice. As you know when you get any standard, that develops you go through the stage if you get there and you see this thing being published and then you're trying to work out how you actually make it work in practice And that's what's so brilliant in the accelerators of we're being able to try together to actually get it, over the line and actually to make it useful and really easy for all of us to use. Indeed. And and you'll be on a panel. You'll be you'll be on the accelerator zone as one of the one of the nine projects featured, and that's a a twenty one in Hall 14, but you'll also be on the, future tech stage on Monday, the fifteenth September, 09:45 to 10:45 alongside, the EBU, ITN, and Open Origins to talk about the workflow that's been developed. Are you looking forward to that? I really about that? I really am. There was such a buzz around, doing those panels, previously. I think they're great times to really being able to dig into some of the quest some of it. So I look forward to seeing many people there to both hear what we say, but then have those follow on conversations. I've kept the rest of that day free in my diary to chat to people afterwards because that's when those really interesting conversations happen. Excellent, Judy. Well, looking forward to seeing you there. Thank you so much for join joining us today, and, take care. Take care. Thanks. Welcome to the IBC preview. A long time friend of IBC, we have Ian Nock who wears multiple hats, and is joining the future Tech Hall, for the UHD forum and also for the IBC accelerator, Ecoflow. So welcome, Ian. First of all, let's start with the UHD forum. Tell us a little bit about the UHD forum for those who are not familiar. Okay. So the Ultra HD forum is, an industry, group set up back in 2015. In fact, this is our tenth year. We were created to promote, develop, and evangelize the use of OKG technologies across the entire glass to glass workflow, with many, many company many, many member companies from every aspect of that from production, from the content creation, all the way through distribution to the consumer display. And that has continued over the last ten years in various forms, and we are still out there now, still evangelizing, the use of these technologies, which you do need to define Ultra HD. It's actually the resolution to an extent. Although, we are very heavily clear that ten eighty p resolutions is fantastic for Ultra HD content. But the key ones coming after that, things like high dynamic range, white color gamut, next generation audio, and, and even higher frame rates, basically, which are all about enhancing the visual experience for the consumer. And we're there to actually, work with companies and solve the problems that occur from the technology developments. Although ten years on, it's it's a more of a mature market now, but there are still technical challenges to be addressed. And who should be coming by to see you guys? Pretty much anyone who is, has an interest in producing, delivering, and displaying content because, you know, it's actually interesting that many people ten years ago thought of this as being a transition like it was from standard definition to high definition. But the reality is that it's actually the transition that's much more like the move from black and white to color, because at the end of the day, that was very much about making the content better, and the display tech goes along with it. Brilliant. And I believe you will be right near the accelerator zone, which is a handy segue into the other well, something I also didn't mention is that Ian also represents one of, IBC's owners, the IBC. And the IET are champions in the Ecoflow two project. Can you tell us a little bit about, the very high level view of kind of Ecoflow one and Ecoflow two and kind of where we are with that for those who might not know? Of course. But I will actually make one thing because we have a a challenge with the IT. Even though it's it's one of the big owners and one of the originators of IPC back in the day, the IET, the or the institution of engineering and technology, isn't that well known, bizarrely enough, except amongst certain closed circles of people. We call it the fight club. You know? And the first rule of being a member of the IT, you don't talk about it. There are many members out there. But secondly then, with the the IT, what we are there as a champion is obviously to treat the goals of both the IT and society as a whole. We're here to make to use engineering to make the world better. And, the accelerator is one of those areas we see as very critical for that, which is the reason why we take an active role in as many accelerators that we can support and help as we can. And this year, we have actually supported a number of those accelerators. The key ones that certainly you you've mentioned there that I've been involved in. Well, first of all, I'll just touch on the one that I've been involved in, which is the the CTPA oriented accelerator, which I never remember the name of. But, anyway, it's the, stamp your own, provenance or stamp your own content together, basically. It's about making sure that we have on a transparency in the production of content and the delivery of content, and that's a great accelerator. But that's not what I wanna talk on here. EcoFlow is the one I'll be much more directly involved in. EcoFlow is in its second year. EcoFlow one, it's about it's actually looking at measuring energy consumption in the entire end to end workflow of streaming, basically. And and that's because that's really hard. And, actually, as we discovered after the first year, aspects of the end to end flow, actually quite easy to measure energy consumption. Devices, very easy. Home networks, very easy. When it comes to cloud infrastructure and physical infrastructure and the holistic picture of the entire makeup, everything that comes from the capture and the camera all the way through to that last hot distribution point and through the distribution itself, it gets a little bit more murky. And that is a combination of political factors, commercial factors, and just sheer scale of measurement. And first year was focused on devices. We got a lot of good good information out of those, that first year. But we we looked at the second year, and we look we knew we knew we needed to have a different strategy, different approach. And that approach was to look at it much more in instead of start trying to get accurate and precise data from day one, we said we'll start building a view of the entire end to end workflow as a model, as a as a digital twin starting with any information we can get, any data we can get from a and and then really be honest and straightforward about the fact that that day that that data we obtain about energy consumption of all aspects of the end to end can be from low confidence through to high confidence with awful lot of it in that murky lower confidence area. But we start, put it together, model, predict, forecast energy consumption end to end, and then work with real systems both as a source of data for that model as well as a destination for data for this model to allow us to allow allow everyone actually really to understand and grasp just where the energy is, where the energy consumption is taking place in that following trend. And that's that's really what EcoFlow two has been about this year. And also looking and in both of those two sides of the project, we've also looked at things that people can do, things that companies can do to improve their sustainability of their end to end delivery. We focus a lot on device saving, energy savings, lot of things like, using, different types of encoding, using, advising consumers to close their curtains whilst watching television, including things, functionality. For example, if you're only listening to a program, you could turn off the video. Things like that were very useful in the device. And now this end, we've been looking at those end to end tactical approaches you can to improve your sustainability. And these are things like going beyond adaptive bit rate technologies through into the multicast ABR world and also the peer to peer world about about how those technologies can reduce energy consumption in key parts of the network. Great. So there's a lot of ways that folks at the show can get involved with EcoFlow. We have a booking link which will drop into the chat. We also have, a session at Friday at 04:30PM on the future tech stage in Whole 14 where we'll be going through exactly what we have done in the POC. But who should be coming by the pod in Hole 14? Who should be booking a link? Who do we need to connect with to further the message of EcoFlow? I think it's very much in line with both the champions action and, actually, the technology, providers who'd be working with us. It's very important, I think, for everyone to understand us where energy is being consumed in their end to end delivery. And people should be aware of that both from actually a corporate responsibility perspective, which in Europe and certainly some others countries around the and areas around the world can be a, a regulatory requirement. But, certainly, just in terms of just being humans, you should be aware where energy is being consumed. And I think those people who come to our demos are always surprised by the scale of the energy consumption as in where it really is actually taking place rather than where they may be thinking it takes place. And they hear lots of stories about, the way that way way that what is actually drives energy consumption. There are very, very different realities when you actually get into the details of it. And anyone who wants to actually understand that or needs to understand that, and I would say any, networkless operator, any network operator, any service operator, any broadcaster, even content producers should be aware of the context of what they do in that end to end chain. Brilliant. Oh, and device manufacturers, they should have come last year. But if they wanna ask us about it this year, we will tell them all about what we learned from last year as well. Brilliant. Ian Nock of the Ultra HD Forum, the IET, Fairmile Consulting. Fairmile West Consulting. Fairmile West Consulting. And, of course very heavily invested in, doing lots of these innovation work as well as doing our mainstream client work. Brilliant. So between these different hats, you know where to find Ian. And he's a very friendly and active member of the IBC LinkedIn community, so check him out there. Thank you very much, Ian. We'll see you at the show. Thank you very much. Hi, everyone. Thank you so much, Ian. And we're gonna be keeping this, show moving right along. So we as we've been going along, we've been dropping loads of links into the chat. Obviously, with my discussion from me, I'm gonna mention there's the EcoFlow link as well as the project page. And, just to respond to a couple of questions in the chat, we are not using a notetaker app on here, so you're gonna have to look at the recording, unfortunately. But there is a recording, and it will be the same link that you've used to enter this chat just online. So you will be able to see that. Let us know in the chat if you have any issues. So our next segment, I'm gonna introduce our next few speakers so that we can, just move quite swiftly through them. We have, up next, we have Florian Gallier from Moses. Then we will I will be speaking with Tom Royds from Right's Line. And then Mark Smith will be joining us again to talk about one of his very exciting projects, the proof of concept of which only happened this last weekend, over Brittany for a women's cycle race, which they're gonna be telling us they put a five g network in the sky. It's pretty cool, and he will be telling us about it very, very soon. So up next, we'll welcome to the stage Florian Gaier from Losis. Welcome to the IVC preview webinar. Up next, we have Florian Gallier, strategic partnerships manager at MOSIS. Welcome, Florian. What is MOSIS bringing to IVC this year? Thank you. Okay. So maybe I could maybe explain a bit what we do at MOSIS because we do so many things that sometimes it's easy to get lost. So we are more than 25 years old company, and, there's two aspects of Moses. One of it is the robotics. So the robotics to film, well, movies, like big movies such as, you know, they were like life of pie, squid game, gravity, more recently, the formula one movie. So how has I've been around for a long time in films. And in broadcast, a lot, over the last, let's say, ten years, because we use the same accuracy in broadcast to be able to film, spot events, to be able to film, for example, races or football, etcetera, but remotely. So it means that the camera operator are, in a safe environment and can control it remotely or even more and more remote production to, control the camera even from one country to another. So we really, focus on that. But the other aspects of MOSIS is, of course, virtual production. Right? So we are known, on many, market research as market leader in virtual production. And for us for us, virtual production is, real time visual effects, whether it's with green screen, with LED walls, with AR graphics. It can come in many ways. In Atmosys, we create the overall workflow technologies. So for example, the camera tracking, the star tracker. We have a software in Unreal to create the graphics, to drive them. It's called PP Pro, and and we do motion capture with no suits. We have a lot of tools and workflows to make it easy. So we do field, we do broadcast, and more and more, we are, combining that too even more for for broadcast. And that's what we will show a lot at IBC, how we are combining AI graphics, robotics, remote production to make a more, engaging, broadcast of events, of shows, of, of talk show, etcetera. How we are leveraging this technology, but also how we're working with partners for them to use it, as they would like to tell their story. Sounds like the Future Tech Hall is exactly the right place for Moses. And I believe you'll be elaborating on future experiences on the Showcase Theater Stage on the twelfth. So that's the Friday. Yep. We were just talking about being bad at dates at IBC, but it's the Friday That's right. At 03:45. Can you give us any clues about what we might see at your stand at IBC? Yes. Of course. So on our booth, we will show our our latest technology. And exactly like I was saying before, like, how we are combining robotics for remote production and AI graphics, actually using Unreal. Because we have a plug in in Unreal, so all the graphics that you see are tracked either with our star tracking, attract with the Star Trekker, with our Star Trekker technology, or with the robotics or both together. But the idea is to combine the graphics from Unreal, with our plug in and the robotics. So suddenly, it makes it much more immersive because we can have, billboards floating around or we can have, the previous cars on a racetrack and all these sorts of, interesting AI graphics that bring engagements. But what we will really show, on our booth is how we, reduce the complexity as well of this kind of setups. Obviously, before, you had to be really specialized and it was really hard to set up this kind of workflows, for broadcast, and for live events. Now we are working with partners, in broadcast in order to make it easier to use. So our goal is is to give these tools, to to our partners, to our customer so that they are empowered to tell their story with the technology and not the other way around. They really leverage the technology, but in much more easy way. So we will have really high end, really high end, examples, from sports, from races, from motorsports, from football. So we will show that on the booth. And I'm also looking forward to do a bit of a breakdown of the technology during the talk and the presentation. So it will be really exciting, and I look forward to to see everyone. You have a call after robotics. That's it. It's a very, very exciting time for for, a company like Moses. Yes. And we're excited to be in the future zone because we also have a lot of our partners in the future zone. And, we'll also talk about our other technologies. You know, we we do a lot with motion capture with no suits now. So that's kind of the next step, and, we will talk about this. We'll show some demos as well, you know, how to control graphics for a presenter, in real time. So because now we don't need to wear the suit anymore. We don't need to have the balls all around you, etcetera. So it can be much more immersive, control the graphics. So that's also something, we'll present at IBC. Brilliant. Well, thank you so much, Florian, for joining me to tell us about Moses at the Show. We will put a booking link in the chat for anybody who wants to book a meeting with Moses. And thank you. We'll see you in Hall 14. Great. I look forward to seeing you there. Thank you. So welcome to the preview event, Tom Royds from RightsLine. For those who might not be familiar with Rights Line, tell us a little bit about what you're bringing to IBC this year. Sure. We're very excited to be, exhibiting at IBC this year in Amsterdam. So there's lots to to to bring to the table. But firstly, a quick bit about Rights Line and who we are. So Rights Line is a market leading solution. So we work with lots of different types of companies. So specifically at IBC, we work with broadcast streaming platforms, content studios, production companies, and we help these companies specifically with regards to rights management and also, royalty accounting management. So what does that mean in essence? So many of these customers are managing different types of agreements. So they do in licensing, they acquire content, maybe they co produce content, and also they may be selling or syndicating the content. So in many cases, there are lots of things that need to track with regards to rights that are being acquired or sold, and as well as, royalties or revenue shares that that they might need to account for. So royalties that need to be paid out, rules that need to be received and and processed, as well as all of the accounting functions that that that relate to these business areas. So incredibly important in, today's broadcast industry. And if, if folks are coming by your your stand at the show, what can we expect to see? Lots. So we have, lots to show, if you if you have the time. Yeah. And so particularly excited this year to be, showcasing some of our latest AI driven, and data powered features. Some of those on top of my head that make me particularly excited, and particularly for those, involved, in in the legal side of things with contracts. We'll be showcasing our, contract, ingestion, AI. So So this will allow us to take a PDF contract with all the legal terms, put that into Rights Line through our technology, read the terms of the agreement, and populate, Rights Line to be used by legal teams, sales teams. So pretty exciting. We'll also be showcasing our developments in rights and availability reporting, so very helpful for sales and licensing teams, enable them to query the reports, and understand further, you know, to make more informed decisions. Also as well, we're gonna be, announcing our our partnership with, Snowflake, who probably need no mention for many of those at the show. But in particular, you know, we'll give our customers, you know, the ability to, you know, have a query ready data and connect back directly to their to their BI tools. And last but not least by no means least, rather, is our enhancements with our with our finance workflows. So particularly those involved on on the accounting side, you know, streamlining many of those tasks such as, you know, accounting rule configuration, invoice generation. So, you know, giving finance teams transparency into every transaction, which is, of course, very important in the in the media space. Some very exciting developments coming, to IBC from Rights Line. And you have a session on, the Saturday at 02:30 called AI engine room, and I feel like you may have just given us a bit of a hint, about what we can expect. Definitely. Yeah. AI engine being, you know, lots lots to to talk about it in in the panel. But I think, you know, very, very timely in that, you know, increasingly every year, we we hear about how, you know, media entertainment companies are looking for efficiencies, and are looking for for ways to automate a lot of tasks. And I think, you know, Rights Line is is bringing to the table, you know, the the latest technology to help companies make this transition and ultimately to get get the content out there to to consumers faster. Which is the future tech, hall is exactly where you need to be. So thanks very much, Tom. We're looking forward to seeing you at the show. I believe the best way to get a hold of you is via LinkedIn. So please drop Tom a message, and you'll be able to book a meeting at the show. Thanks very much, Tom. Fantastic. Thanks so much. Welcome, Ronan Polouac of, who is senior vice president for engineering for High Vision. Ronan, you're looking forward to IBC this year? Yes. Yes. I am. In particular, it's a new project, concurring the airwave, which is, you know, combining five g and then probably a world first, having a five g bubble on a plane, to cover a sucking ice, with a totally new solution for broadcasters. And, so I don't know if I need to elaborate more. Well, tell us about the, yeah, tell us about the origin of the project. Yes. How did it come about? It come, after we by the way, we were looking at the, you know, another way to, after having deployed five g private network, on the ground, on the land, and, during, the King's coordination in UK. And then we had the Olympic Games where we we deployed, five g private network on the sea, to cover the signing as a selling competition. So it was two amazing setup where we showcased how five g private network can be very useful for broadcasters to deploy our dock solution to provide them some wireless capacity for their wireless cameras. This time, we decided to do something new, and we did we decided to launch this project where we wanted to provide this network capacity for cycling ICs, ICs, and we know cycling ICs are very difficult. It's one of the most complicated setup for broadcasters, production houses, while they deploy helicopters, planes, and so on. So we wanted to do something for that use cases, and we decided to deploy five g from the sky from Yeah. So that Yep. So that means you can literally, you can follow the action over distance with a mobile a mobile mobile network, I guess. Yes. Indeed. It was not only a five g deployed from the sky, but it was a five g bubble moving along the, the competition and the action point. As you know, for cycling, you have the. You have some, So the podcasters, needs to follow everything. And that's why it was important to have this capacity to move that five g network along to the action. And I guess just so many complications, and you'll be talking about some of these things, not least, getting, the the radio frequency, the spectrum from regulators, but also the kind of the the regulation around the skies and who, you know, who actually reg regulates, light aircraft and and aircraft in the skies and what you can do with that. So you'll be talking a bit about that, won't you, at at IBC? Yes. We we are to convince because, this was a world first. Well, we have to convince the regulators. We wanted to follow the rules. I mean, that, it's, regulators, they open the door to, deploy five g from the land, from the sea, from the sky. It was, it was a work first. We we had to convince them, and it was relatively easy to convince them that of the strong interest for people using, you know, podcast wireless systems. We have to convince them. We have to, we have to to to to give them all the, you know, technical, setup, and the the guarantees that our system will not disturb any public networks and use of deployment. So we have to work strongly with the team, to to, to, to, to, to convince them, and it was, a success because they understood, the interest of that, of that project. They understood that, it was, probably it could be a a a next standard for a common cycling lessons. Wow. Amazing. Let's not let's not tell everybody that they could come and see you see you guys at, in the accelerator zone, which is in Hall 14, and it's a Dot 21, I think. But you you pitched this project, didn't you, with together with, Neutral Wireless, and and they're part of the the Stratified University, but also with France Television, back in February. But other champions have joined you along the way on this journey, haven't they? Not not least, the BBC, the European Broadcast Union, Blovo from Brazil, and you've you've had Orange, the mobile network Orange Events joining you, as well as, Rai from Italy, the broadcaster, and RTE from Ireland. We had QTV, Adapt Media, join us on other POCs, and then we've had, apart from High Vision, other vendors such as Utelsat and Shure, DB Solutions, and Open Broadcast Systems all being part of this journey and the number of incredible POCs that you've undertaken in July and August. And you'll be talking about all of these, won't you, at at IBC? Yes. And, again, I think it's a good, example about good proof that, having, you know, all these champions and big champions all involved in, you know, our Collaborating. Yeah. Yeah. Yeah. Collaborating with us, it's a good proof of this tone in test of the people, as in our project. There will be follow-up for sure. I'm pretty sure that this IBC accelerator has been the, kickoff of something very important. Yeah. That is going to be a game changer for the future location because of cost on, the impact on the, an easy to set up solution, much, easier than using co FDMs, helicopters, big planes, Samsung. And we'll actually have that light aircraft with us, won't we? There by by the accelerator zone in all 14 to to the modified ultralight aircraft that you've been using on the POCs? Yes. Yes. We will have that, that microlight airplane that we modified, and that that microlight, has a lot of interest. It can fly at a much lower speed than commercial airplanes. It can, fly lower. It makes, much less noise that helicopters, Evan. So it's a lot of interest. In terms of certification. As soon as you do modification on an airplane, obviously, for security reasons, you need to certify it. You need to before, in particular, you know, flying over, people, over, vessels. So we we did everything. We certified that, and it was much easier to certify with MicroLite than certifying big or bigger commercial airplanes. Right. Very exciting. Really looking forward to not only hearing all about the predicted more detail, but also to seeing that light aircraft in in in Hall 14. Amazing. And your session, which is conquering the airwaves, private five g from land to sea to sky, is going to be on the future tech stage, which is on Sunday, the fourteenth September at 10:30 to 11:30AM. So you'll be there, Ronan, won't you, alongside, the neutral wireless guys and France Television, and, and others that were part of the project to talk about it. So thank you so much for joining us. This is this is very exciting. Not long to go now. We'll see you in Amsterdam. Thank you very much. I look forward to seeing, you on the team in Amsterdam on, giving, everybody more details about that, very exciting project. Thank you so much, Ronan, for your support. Thank you. Bye bye. And, of course, don't forget that all of the accelerator projects are gonna be contained within the acceleration zone, which is in itself in Hole 14. And, yeah, you heard it here first. We will have a plane. So, normally, you get f one cars, and there will be f one cars, but there will also be a plane this year. So that's pretty exciting. Right. Moving right along, we are running a little bit behind. So, originally, we were meant to end on the hour, but we will be running a little bit over. And we hope if you can, you'll stay with us because we still have a few exciting speakers to to go. So up next, I'm speaking with Sean King from Veritone, then I will be moving straight on to Justin Boudin from Adapt, and then Mookie will be back to talk about our next exciting accelerator, building a framework for generative AI, which is an incredibly exciting proof of concept that they've been working on. But welcome. Up next, we have Sean King from Veritone. So welcome, Sean King, the CRO of Veritone. Very exciting time for a company like Veritone to be at IBC. Tell us a little bit about what we can expect to see from you on the show floor. Well, first and foremost, we're very excited and thrilled to be at IBC and to share a lot more about Veritone and what we do. But what people should expect about Veritone when they come to our booth is that we're really wanting to show people that their media assets, their audio, their video files, anything that they're creating is more than just content. It's data. And we work with organizations, both in the public and the commercial sector, that help these content creators that create vast amounts of audio and video content and and and creates this unstructured chaos of data that becomes hard to make it searchable and dexable, is we help them ingest that content, prepare that content, turn that content into data so we create a more searchable world for them. And once they have this searchable world, it's helping them unlock the art of the possible. How much value can be derived from your your legacy content and your things, and and the things that you've already created, whether that be through content licensing or data licensing, you know, and helping them build bespoke custom workflows that can help them improve their broadcast and be able to improve their media workflows, to help them find things that they that have that have gone unseen for years or may have been lost. It's really total data governance around all of their content and a host of different applications that we have and that we've built that help these customers get immediate access to that content and help have value from day one. So when visitors come and and, hopefully, many, many will come to our booth and see us, you know, they'll get to see, you know, our our next generation of digital media hub. That's our AI powered solution that's designed to help every piece of media be searchable and accessible and ready for action. We're also having have a monetization assessment, which leveraged our 20 of data to help identify high value content in someone's legacy archive. So they can come down and understand, you know, what value they may have. And based off the current market trends, are there opportunities to uncover new revenue opportunities from this, you know, legacy or unwell considered underutilized content? And and it's a great way to help develop data back monetization strategies for the organization. And then also we have our ACI, our, solutions, which really help broadcasters, be able to transform live broadcast and make that content searchable, be able to find spoken words, faces, logos, objects, sentiments, and and help provide, you know, time correlated data for their advertisers as well to show the performance and efficacy of things that are taking place on their broadcast. So, again, lot of things around media, lot of things around content and video and audio. But at the end of the day, we're just really helping all of our customers understand that they have to treat that as data, and data is the most valuable asset in an organization. And and we're here to help kind of empower them to be able to to to drive forward. It sounds like the Future Tech Hall is exactly the right place for Veritone. And who would you like to, connect with most of the show? Or is there anybody that you would specifically like to invite to to reach out? Our customers across, you know, all different sectors, it varies from those. So if you're involved in the creation of content, if you're involved in the monetization in of content, if you're involved in building operational workflows and efficiencies across your organization, come by our booth. You know, we have the opportunity to show you the force multiplier that having Veritone in your organization can be, whether if it's operational efficiencies or efficacy, if it's content monetization, data monetization, licensing monetization, we have a great opportunity that's there for you. And then also as well, you know, I wanna provide value to my customers. You know, I wanna be a plus one to everything that they're doing. We have a variety of out of the box applications and workflows and data that will really empower you to be able to continue to evolve your organization. Brilliant. Sean, thank you very much. And I'm sure lots of our viewers will be stopping by at the stand at the show. Thank you. Thank you so much for having me. Pleasure to be here. So welcome to the IBC preview. We have Justin Boudin, CEO of Adapt. Welcome, Justin. Tell us a little bit about Adapt for those who might not know you. Yeah. Of course, Gary. Thanks for having me. Excited to be on it. Adapt is a next generation AI localization company. So, effectively, we use a lot of different AI tools and then combine them with 500 freelancers all around the world who perfect these tools and create what we think are exceptional dubs, a lot faster and a lot cheaper, than they're done today, but also in ways that could never be done before. You know, cloning voices, recreating accents, doing things that you just couldn't bring to a consumer before. Sounds like the future Tech Hall is exactly the right place for that. We wanna be. That's where we wanna be. We wanna be in the middle of it. If folks are coming past your booth at in Hall 14, what can they expect to see? Yeah. So first of all, you'll you'll see us in our team, and and that's that's obviously really important. I'll be there. Our CTO, Kevin Monroe will be be there. Mateo, our, COO, will be there, as well as Gemma and Bipin representing our sales and, and operations teams. As far as what we're debuting there, you're gonna see Dubs. Right? You're gonna see our content. Right? The first and foremost, we're gonna show you what the output looks like. What does the consumer see if if you use Adapt as your localization provider? And once you see that, and hopefully you're impressed and you like it, then we're gonna take you under the hood. And under the hood, we've got three key products that we're demonstrating at at IBC. One is our platform, which is Nuance, totally cloud native, built on AWS. It will receive the content, manage that orchestration, allows all these freelancers from Hong Kong to Melee to Spain to France to all dial in, and leverage these tools that are on our platform. And then the second product that we're showing you is Resonance. That's what makes it sound really good at the end of the day, like dubs, if you're watching a piece of foreign language content. It's gotta sound good. And Resonance is what creates a sort of audio fidelity, improves the emotional output. That's where our special sauce is. And then lastly, we'll be demoing Real Sync, which is the technology we've created that will move my lips and have me speak French or German or Italian with perfect lip sync, which, again, you could never have done before without AI. So those are the three pre products we'll show. We are fully built in AWS, and so you can subscribe to these products on AWS Marketplace as well. So, you know, wander over to our booth and then go over to AWS and see us again. And then, lastly, we'll be showing off why we believe in the people that are on our platform. One of the things that Adapt was founded on is that technology is not enough. That in order to create a really good product, when it comes to media and creative output, is you have to have really good people. And so we have searched the globe for dubbing directors, script adapters, linguists that love media, and we have trained them on how not to use these AI tools. And so we'll be sort of showing off examples of the 500 freelancers that are plugging into adapt all the time to create really good content for their clients. Yeah. And in the the wild west of AI and the media headlines at the moment, what an awesome message to also bring to the show. That's A 100%. And we actually call our freelancers cultural ambassadors. We were tired of, shrinking names. Like, roles shouldn't get smaller with AI. Shouldn't be a post editor, an AI QCer. You know, when we're really thinking about what are we doing here, we're bringing a narrative, to a whole new culture. They are the ambassador of that narrative to a culture. So we're calling our freelancers cultural ambassadors. We're paying them well. We're focusing on them, and I I don't think AI has to be a negative for the workforce. I think we could we could make it a positive. So we're gonna try to do that. Brilliant. Who are you most looking forward to connecting with at the show? I think first and foremost, the customers. You know, I've I've worked in this industry for twenty years, whether it was, senior vice president of Universal, COO at Deluxe, CTO of Ubiquiti. And if if you've been in this community, you know that these people are customers, but they're really friends, and they're colleagues, and they're people that you care about. And, you know, I think the media industry is going through a turbulent time right now. There's a lot of ups and downs, and I think what keeps a lot of us going is that we really care about the content that gets created at the end of the day, and we care about the customers that we work with to create that content. And so I wanna, yeah, I wanna see my friends. So I wanna go out there and and see the customers that I care about, and and show them why I think Adapt is doing something valuable. Beyond that, of course, partners, you know, we wanna we wanna go out and meet other technology partners, and there's really no such thing as a competitor here. So we'll wander over to our competitors like DeepDUB and DubFORMER and ElevenLabs and say hi and see what they're doing. And so, yeah, I mean, I I don't know if there's anybody I don't wanna meet at IBC, because it it's a pretty, it's a pretty tight community and one that I I really love. Yeah. Justin Bowden, CEO of Adapt, bringing the vibes in Hall 14. I love it. Thank you so much for joining me. Yeah. We'll we'll see you, I guess, next week. Yeah. No. That sounds great. Now. The last thing I'll just say is we are we have a boat party going on with our friends at Matchpoint at 3PM on Saturday. So come out, have a drink, learn about Adapt over a drink, and then you can wander by the booth the next day, Saturday, 3PM. You heard it here first. Justin, thank you so much. Of course. Hello, everyone. My name is Mookie Culhan. I'm one of the innovation leads for the IBC Accelerator's media innovation program, and it's my absolute pleasure to be part of this IBC webinar to give you sneak peek previews about IBC and all 14. And with me today is one of our participants for one of the most creative international IBC accelerator projects that we've had in many, many, many years. It's called a framework for generative AI, and I've got Casper Adriani. Did I say that right, Casper? I'm I'm in Italy right now. I don't feel like I need an Italian name. Adriana, the CTO of Fluxbox. Now this project, as we know, is is a is a topic that's hot on everyone's heels of generative AI. What can creators do? What can the broadcasters do to to really think about the best possible scenarios for high quality, high resolution photorealistic content that really could still keep the storyline at heart and keep the creators, at the heart of of the projects. We've got champions from, the Rai in Italy, EVU, YLE, TV2, ITV in The UK and, of course, Globo from Brazil who are also one of the project leads. We also have an amazing plethora of participants ranging from producers, directors, script writers, universities, academia, and, of course, the wonderful PluxBox, who are return participants. You guys were part of, Roberto's project last year. But, Casper, let's hear from you. Tell us a little bit more about, Pluxbox and why this project was so important for you to get involved in, for 2025. Thank you very much, Mookie. I would love to. Well, we are already long time in in the generated AI or in the AI, with Plutbox. What we do at Plutbox is automating processes, and, AI is, of course, a tremendous help in automating processes, making the workload less. With the difference between last year and this year is that, first of all, AI changed a lot. The the, the models will will get better. It were, a lot of automations, enhanced. And as you can see about the new videos, instead of 10 fingers, suddenly five fingers on one hand are shown. So that was a tremendous, increase. But what we're really looking for at Luxbox is what part we can, use in AI. Instead of having one prompt generating a full movie, it's figuring out together with the champions where do they still want to have their creativity, a part of and which part. And, yeah, we can really automate and make them, outsourcing or helping them in their process of making creating videos or creating any other kind of media. And we've learned so much since, the pitch that happened in February. So much has happened in our world of of creative content and and generative AI production. And and, of course, you know, PlucksBox has been integral, again, along with all our other participants and champions, and we had great input from another participant, Animatics. But PluxBox, you know, you guys creating the actual framework of what needs to happen with the innovation and the objectives. So how how will how will the framework, how can you best describe this framework for anybody watching this webinar? Yeah. But we we don't see, a solution as a one fits all. What we see is that every broadcaster, every media organization works differently and needs different kind of ways how AI will help them in their process. So what we have is a a no code platform, which makes it more easy to either use existing workflows and adjust them to the needs of a broadcaster or create something completely unique that makes a media or a broadcast organization, still have their own unique feeling, their own unique, style, and their own unique content instead of having, yeah, yet another AI generated image that everybody else already is doing. Yeah. Gone long gone are the 10 fingered humans, but, then you know, let's do some sci fi, of course. So, obviously, we're gonna hold for two of the accelerator zone. Tell us what's happening, with some of the demos, at the pod, and what are you most looking for? Let's just start with the pod really quickly. Yeah. At the pod, we'll be demoed, multiple tools that are built with the framework on Black Fox. One is it, there are separate tooling that can help a person with the creative process of creating a movie. This is creating a storyboard or creating shorts, with a movie or just creating images. There's also more of full blown demo that is showing that AI can make from scratch something, but you still have the influence. This is what the the is called as Project AI movie generator. What it does, it creates a prompt that uses mostly Google, but also connects to, Adobe Firefly to create short movies for around, forty minutes. It creates the movie. It creates the background sounds. It creates the voice over. It creates background music. It sticks it all together, and it has one end result. Amazing. And we're gonna be we're gonna be showcasing that, at the accelerator side of the box. So, Casper, from you, a returnee of IBC, you're regular. We we talked about the the Beach Bar, and everything that comes with fee. You know, you are based in The Netherlands. So, but you still get excited about coming to IBC. What are you most looking forward to, September 12 to the fifteenth this year? Good question. I think, yeah, I called her already many, many years. So meeting a lot of people I met in the past, but, also, I always like to, see new faces, new ideas, especially this, AI movement, of course, really shakes up the world a bit. So I'm really curious about stories, about broadcasters, the media, what they are looking for, how they, yeah, how AI can help them. Fantastic. So, Casper, thank you so much for, all your hard work on the IBC Accelerators and, everything that you've been doing to to help lead this movement of creative content production along with our champions and participants, at the Accelerator. So thank you so much again, and, we'll see you in Amsterdam. Thank you. Thank you very much. You're more than welcome. Welcome to the IBC preview webinar. James Jamieson, the chief commercial officer of CaptionHub, one of our amazing, exhibitors in the Future Tech Hall in Hall 14. James, for those who might not be familiar, what does CaptionHub do, and what are you bringing to IBC? Well, thank you, for for inviting us, to the stage. CaptionHub is a multimedia localization platform. So we are a cloud platform. We help the world's largest brands take their, video in a live real time format and recorded format and then communicate with the entire world in their language. Brilliant. And, you have a session on the future tech stage on Sunday at 09:45 where your CEO, Tom Bridges, will be talking about launching Timbre. Is that a bit of a hint about what we might be seeing on your at the show? Yeah. There's a bit of a hint there. So that's right. Tom Tom will be presenting along with, one of our esteemed clients, so the managing director at Caribbean. Caribbean are a world a world class production house and work with some of the largest brands that are gonna be presenting at, and exhibiting at IBC. I can't say too much about timber. You'll have to come along to the stage, but it it really encapsulates, a lot of the work that we've done to date over the last ten years with the the companies that we've been working with in the real time space. So we're really really looking forward to it. I'm not gonna say too much more. Come and see what Tom's got to say on Sunday morning. Brilliant. And Future Tech Hall, why have you guys chosen to be in Hall 14 this year? That's right. Well, we were in we were in, the Future Tech Hall, the AI Hall last year, and it really fits, very closely with our DNA. We're constantly looking at how we can integrate, new technologies, but really stay ahead of the curve with, you know, with the evolving AI landscape. You know, many of our clients are looking to use more AI and a media environment that's really difficult to do, and we bring all of that together for our clients. So it's really fitting for us, and I can see that a number of our partners are in that space as well. Brilliant. James Jamieson from CaptionHub. Thank you very much, and we'll see you at the show. Karen, thanks very much. And welcome to the IVC preview webinar, Serge Tatotchenko, the CEO of NoisyPeak. Welcome, Serge, and welcome to Hall 14. Tell us a little bit about NoisyPeak and what you guys are bringing to the show. Okay. Yes. Yes. Thank you for welcoming us to this conversation. Yeah. NoisyPeak is in existence, for ten years and mainly knows us for our transcoding and content delivery applications. And, this year, we will show something totally different. We will show, fast channels. We will show how we can create a new breed of content distribution model, how we can build new model of content monetization, and how to make the whole thing successful. And what differentiate us, you know, from what we have done for many, many years over, In this particular project, the Fast Channels, we are we provide the end to end servers for content licensing to end users. So basically, we are not just technological company. We're a company who in charge of licensing, content distribution, and monetization. And I think it must be interesting to hear the whole story, how, you know, how we transformed to something, you know, totally new and totally successful. So maybe we could get, a little sneak peek, of what you're going to show on your stand. What can folks expect when they come visit you? Yeah. So absolutely. So, what what we would like to show and what we are proud to show is our portfolio of channels because now we are not just the product company with software and cloud services. We have factual channels. Customers can license from us and distribute from us. That's totally amazing. And, also, many of our key products, have been refreshed over the period of last two years, and now they include AI features. And we you know? So, yeah, AI is, you know, over popular topic, and that's for sure. But we try to ingest AI, you know, only in the places where it really matters. And, you know, and we found the way, you know, how, for example, complex tasks can be achieved much quicker with the help of AI agents. And, again, you know, it's totally new, you know, so everything, you know, and from us, you know, what can be done, you know, maybe in a matter of, I don't know, hours Now can be done in a matter of seconds. It's fantastic transformation. So it sounds like it's going to be a very exciting show for Noisy Peak, both in terms of what you're bringing to the show and an exciting time for the company, and definitely, a vision for future tech. And I'm sure a lot of broadcasters will be very excited to see an innovative solution in this part of the market. So who are you most looking forward to connecting with at the show? We are well looking to connecting at the show or to anyone who interested in interesting and watchable content, to supplement content portfolio which already exist, anyone who interested to create their own channel, so anyone who have, you know, content of different kind and for, you know, maybe it's news, maybe music, maybe educational content, whatever else, and who is looking for fast as a way how the content can be distributed as a new medium of accessing end users in addition to what we know already, YouTube, Twitch, TikTok. You know? So it's it's totally new, totally interesting, and, yes, many different kind of, companies, can benefit from this. Brilliant. Serge, thank you so much. We will see you in February 14. Yeah. Absolutely. Yeah. So that's, yes, that's our second time in the Hall 14. It used to be very successful last year, and I hope we will continue this year the same. Well, as the whole point of the webinar is we think that it's gonna be the best hall of the trip. Just saying. Yeah. Thank you, Serge. Yeah. That's our company's share. Well, up next, welcome to the IBC preview. We have Barbara Marshall, the global segment lead of media and entertainment at HP. Barbara, welcome. And, HP is a is a massive global brand that operates in so many sectors around the world. What do you bring to the media and entertainment, market at a show like IBC? Hi. Thank you. Well, I think as many people know, we actually started the business, what, over 85 ago in media and entertainment. Our very first product was an audio oscillator for Disney. And, therefore, media and entertainment has continued to be a a very central piece to our strategy and very dear to our heart. What we bring to the table now is, more than just the box. I think we're very well known for the workstations that we make to enable broadcasters, postproduction, visual effects, animators, etcetera, video editors, etcetera, to, develop their wonderful content. But in recent years, we've really been thinking beyond the box and recognizing how all industries, but particularly media and entertainment industry is changing. And, of course, with the advent of AI transforming every aspect of of our lives, We've also moved into the software side of things and providing solutions to help data scientists as well as the creators. I did not, in fact, know that HP began in the media and entertainment industry. That is an amazing piece of IBC trivia. Love it. Now, of course, some of your kit will be on display at the IBC Accelerator, so, hopefully, folks will also stop by and see. I think, basically, almost all the projects are are using the kit in one way or another. So that's very exciting. But of all of the the the folks that are are coming to the show, who are you most looking forward to connecting with? Because you have two stands, don't you? One in Whole 7 and then one, of course, in our future tech zone. So So tell us about that. Yes. We do have the two two booths. So our main booth, as usual, in Hall 7, that's Stand 24. Sorry. Let's use the European language, 24. Stand 24 in Hall B 7. And then we have the AI tech zone in place. So I'm gonna be running between the two along with some of my colleagues. So, really, what we're showing is the tools that we have for both the creators and for the data scientists. So on the main stand, we'll be showing multiple workflows, whether that be AI tools for video editing, whether that be, visual effects and finishing with, older desk flame, live broadcast graphics with Pixotope and one of our resellers, PostLogic. What else have we got on on the the stand? We also have our partners, so we're, at IBC with NVIDIA, AMD, and Intel. And so we'll be showing the latest hardware, that that we make. And then in the AI tech zone, we'll also be showing, the hardware suitable for data science building and training models, not just for influencing AI. And couple of things I would pick out to to highlight would be our flagship z eight Fury, which is a desktop machine that can accommodate up to four RTX pro NVIDIA RTX pro 6,000 class graphics cards. So this is a beast of a machine, very popular with visual effects, and finishing, but just as appropriate for data scientists building and training models. And I think that's one of the key things that that we're finding is as with the creative workflow, same with the data scientists, they very often want to build and train locally and, need the power of local compute to be able to keep their data safe and and local, and to be able to tweak and fine tune before maybe deploying to the cloud. Much more cost effective to be doing that locally than to be tweaking and training and fine tuning in the cloud. So then the other, highlight, I would say, and and people are gonna have to come to all seven to see this, is our NVIDIA based, they they we've adopted the DGX, Spark, renamed it, and redesigned it the ZGX Nano. So this is a tiny little machine based on the GB 10 to, to enable people to build and train models at their desk side. But with such a tiny machine that previously you'd have had to go to a massive server to access the NVIDIA technology. So this is so hot off the press. We only actually have one working model, so that will be on our main stand. And then over at the AI tech zone, we will have the z eight Fury. And, also, from AMD, we have the codename Strix Halo, the z, the z two Mini g one a, another tiny little machine. And that this really is a theme. Technology is just just getting smaller and smaller and more and more powerful. And so it's amazing what you can do with these tiny little machines on your desktop. Fantastic. Well, that is incredibly exciting and yet another incredibly, like, a unique angle on the future of tech. The future is compute, and we need a compact. So and powerful, of course. Barbara, thank you so much for joining me. I'm sure we will see you next week in Hole 14. Cannot believe IBC is next week. And, yeah, we'll see you there. Thank you. We have come to the end of our program for today. Unfortunately, we are very, very, very, much over time, and so we haven't been able to show you two of our segments. One of which was on our exciting incubator, which is also part of the Accelerators program, and the other is an interview with James McOwen of our talent program. But we will be uploading these to our YouTube, and you can can look out for them. They'll be coming to you very soon. Thank you so, so much for sticking with us for the last two and a half hours. Well, we gave you a preview of whole 14. I think we can all agree it's gonna be pretty exciting. As one of the leads of our accelerator program, I myself will be in whole 14. So, come see our, our really exciting pods, and we hope to see see you in Amsterdam next week. And if we don't see you in Amsterdam, obviously, you know, you can stay up to date with all of the coverage of the show on IBC 365. So thanks very much for joining us, everyone, and we will see you next week.